3D printing in the sneaker market will become a new favorite, but more than Adi

Speedfactory caters to the latest consumer trends and people's tastes, can produce shoes more quickly, with higher returns and more complete inventory management, somewhat similar to the fast fashion of international brands such as H&M and Zara. Earlier, adidas announced that it will open its first fast factory in the US in 2017. Recently, it is reported that American swimmer Michael Phelps will endorse the Under Armour 3D sports shoes advertisement and the track and field flying Allyson Felix to wear the Nike "Superfly FlyKnit" 3D shoes. The three major sports giants have quickly joined the new wave of shoemaking that is about to rise.

German sports brand adidas has opened a mechanized Speedfactory in Germany, and the North American plant will be located in Atlanta.

Under Armour opened its own 3D printing facility in Baltimore, known as the "UA Lighthouse." There are rumors that Nike, the global sports product leader, will invest $235 million in 3D shoe printing equipment.

When large footwear companies are vying for the future 3D shoe printing market, many emerging brands have begun to appear in the banner of 3D shoes.

“Once 3D printing becomes more popular, anyone can own their own brand, and some people are more likely to succeed with their 3D printed shoe brand,” said 3Dshoes.com, the industry e-commerce platform.

For the technology, the founder of 3Dshoes.com quoted a passage from American rap star Kanye West:

"That's what I'm afraid of: 3D printing. Just as the Internet has disrupted the music industry, I'm worried that 3D printing will ruin the textile industry today... maybe one day, everyone can print their own shoes at home," West said. Said in an interview in 2015.

At the Rio Olympics, which is currently in full swing, adidas will present the latest futuristic sneakers to all the players who won the medals. It is still a rare 3D printed adidas Triple Black sneaker. The shoe's laces come in three materials: gold, silver and copper, which correspond to the athlete's performance and medals.