From the supply-side structural reform to the “three-product†strategy, from sharing the economy to super-single-item to cross-border cooperation and social economy, a series of annual hot words are affecting all walks of life. The ever-changing economic situation and rapidly upgrading consumer demand are portraying a new era in the development of the home textile industry. The resulting quality of life neo-ism will have a far-reaching impact on people's future lives.
Fashion home, trendy life. From March 15th to 17th, China International Home Textiles and Accessories (Spring and Summer) Expo will be grandly opened at Hall 4.2 of the National Convention and Exhibition Center (Shanghai). At that time, many outstanding enterprises in the home textile industry will gather together, and the professional and dedicated home textile exhibition will also open its arms to embrace more home textiles. In the second year of the development of the 13th Five-Year Plan, many new industry trends and corporate development strategies will be presented in the home textile exhibition, which is very exciting.
Specialized in quality
Initiative to adjust, breakthrough innovation, seek the transformation and upgrading has become the main tone of the brand development of the industry, and textile enterprises are under foot in product design innovation and quality upgrading. “Greenâ€, “healthy†and “ environmental protection †have become the key words for home textile companies to talk about quality upgrades.
“Yueyue Home Textiles is an old friend of the exhibition. Every year, there will be the latest achievements in the exhibition. This year we will enjoy the theme of Yuejing Jingwei and Maxiang Life, and the exhibits will highlight the characteristics of Ma, including bedding products such as bedding and curtains. In the interview, Xu Junjie, the person in charge of the exhibition promotion of Yuyue Home Textiles Co., Ltd., revealed that this happy home textile will use the two exhibitions of yarn and home textiles. Mainly promote its advantages in the hemp industry chain.
When healthy consumption and green consumption constitute a new trend of fashion consumption of home textile products, more and more home textile enterprises are deeply cultivating products and creating more competitive products from the source of product manufacturing. For example, Jiangsu Golden Sun has launched a series of deep sleep healthy warm velvet fabrics, including seven new categories such as “alcoholic warm velvet S+†and “ecological sanding S+â€, and new jacquard fabrics such as “Julis†and “Weissâ€. More than 300 new products in more than 40 theme styles such as "" and "婵ä¸+".
In addition to bedding companies, home textile companies such as towels and curtains are also increasing their efforts to improve product quality. The reporter learned that as the only towel brand sponsor during the G20 Hangzhou Summit, Jie Liya will participate in the Shanghai Home Textiles Exhibition, and will promote the green and environmentally friendly Xinjiang long-staple cotton series of high-end gift boxes.
According to Hu Hongtao, deputy director of the company's towel research and development department, the series of products are made from long-staple cotton of Xinjiang Alar, a raw material of long-staple cotton, and weaving with the world's most advanced towel production equipment and domestic first-class production line. The product quality has reached the international standard level and is committed to bringing consumers an ecological, healthy and comfortable living experience.
"Use the best cotton to make the best towel." In order to better meet the needs of consumers and improve product quality, Jie Liya has established a production base in the ecological origin of Xinjiang Alar long-staple cotton. Xinjiang Alar is the birthplace and main producing area of ​​China's long-staple cotton. The long-staple cotton has good bulkiness and strong water absorption. It has 10 times stronger diffusion and quick-drying than other cottons. It is an excellent raw material for the production of towels. Deeply cultivate the advantages of the origin, adhere to the "green ecology, health and environmental protection" concept, and give the Jie Liya brand a new soul.
Products with characteristics and quality can impress consumers and win the market. In the context of increasingly fierce competition, home textile companies have risen to strategic heights for quality innovation. As Yu Jianhui, chairman of the Lansiyu brand, said, today's consumers are particularly clear about what to give me and what I want. They no longer choose passively, but they want to get a sense of participation when buying products. He said that quality and craftsmanship are no longer just superficial, they must be practiced in depth, strive to innovate good products, and better meet consumer requirements.
The home textile industry is in the process of adjustment and development, and the home textile exhibition is also constantly optimizing the service of the exhibition according to industry trends. The reporter learned that this year's home textile exhibition will still be the stage for domestic and foreign textile companies to compete. In addition to domestic excellent enterprises, there are more than 10 overseas brands including the United States, Japan, Portugal, India, Australia, Austria and other countries and regions. .
A gorgeous home textile feast is about to open. The participating brands will cover the whole family series such as Luolai, Joy, Hengyuanxiang, Jieliya and Vosges; wedding products such as Luolai, Mercury and Kaisheng: Jinyang, Hengkang, Qiqi and other intelligent sleep series; blue silk feather, violet, Bedding kits such as Yueda, Hongliu and Jihua; Donglong, Huaxing, Hongrun, Huaji Laien, Jiafeng and other down series; Qianhuang, Soaring, Silkworm, Ruiqi, Tiannuo, Lizun, Amy Silk quilt series; Jie Liya, Vosges, Yaguang, Miantian, Dadong, Sanli and other towel bath enterprises; Hexin, Jinyu, Jinlili, Minhui, Budiexuan and other finished curtain enterprises.
Manufacturing capacity upgrade intelligent innovation
While consumer-oriented and accelerating product innovation and upgrading, the home textile industry still does not forget to work hard in technological innovation. Intelligentization is an important direction for science and technology progress for a long period of time, and some traditional enterprises have also begun to explore the intelligent transformation. It can be said that the upgrading of manufacturing technology will lead to more efficient production, and will reshape the thinking of brand development, leading the enterprise into a higher-end, more modern manufacturing stage.
Recently, Jiangyin Hongliu Sheets Factory Co., Ltd. introduced the MS 3.2 wide single-pass and has been transported to the Hongliu production base. It is planned to be completed in February and is expected to be officially put into operation in March. This is also the first wide-single-pass in Asia, which will play a greater role in improving the manufacturing capabilities of enterprises. As a veteran textile company with a history of more than 50 years, Hongliu specializes in bedding production, with 6 rotary net production lines and 2 flat net production lines. This purchase of new machines will help the company's manufacturing efficiency and processing technology upgrades.
Jiangyin Hongliu blankets Co., Ltd. Mao Bin, head of the exhibition, said, "As customers increasingly high printing requirements, the use of digital printing has become a trend and a huge market. Tamarisk use a lot of digital printing elements to create exceptionally beautiful bed The product has gained market recognition."
It is understood that this year will present the company tamarisk latest products in home textiles exhibition. "The textile exhibition will play the main elements of digital printing, product design unique style according to the situation, we may be a small prototype to the exhibition, showing the actual effect printing machine manufacturing to the audience." Mao Bin said.
In addition to upgrading the efficiency achieved in upgrading manufacturing equipment, textile enterprises also strive to show the ability to innovate in intelligent manufacturing. For example, Shenzhen Hetai and Luolai and Mengjie Home Textile have jointly developed a series of smart bedroom products with scientific, healthy and comfortable sleep as the core concept.
Not difficult to find, more and more attention to textile enterprises to enhance the manufacturing power, and technological innovation and intellectual development depicted a new world will bring more people may be spending life.
Involved in the new battlefield of big home textile enterprises
It can be said that cross-border extension has become the path of brand innovation operation mode. Many home textile enterprises continue to develop in the field of “big homeâ€, expanding the product line from simple home textiles to home, furniture, home furnishings and other fields, and gradually expanding consumer concerns. This will undoubtedly open up a new battlefield for the future development of the home textile industry.
It is understood that under the guidance of the concept of “big homeâ€, the four listed home textile companies in this exhibition will open a new exhibition hall design and lead the new trend of life. Among them, Luo Lai's overall home museum, Fu Anna Art Life Museum, Vosges Life Home Museum, Meng Jie - Ping Mei Aesthetics Home Museum will also present their own design style in this home textile exhibition. Each exhibition hall design will present a different taste and pursuit of life.
As a leader in the home textile industry, Rollei started the comprehensive home improvement reform in 2013, and has achieved initial results so far. According to the person in charge of the brand management of Luolai, in 2017, Luolai will continue to push forward the transformation of the overall home-based transformation along the family-oriented route. This year's home-based transformation will lock in two cores of home textile construction and home-based construction.
“In the future Rollei store, we will integrate the category and the current home decoration style into the sales scene to improve the consumer shopping experience and gradually realize the road of homeization,†said the person in charge.
The integration of cross-border ecological chain has become the key to the concept of “big home†for many home textile companies. From the provision of functional products to the transformation of health, comfort and beauty, from a single product to a one-stop overall home / service transformation, from "selling products" to "providing lifestyle" to create a physical store scene-style experience... home textile enterprises The “big home†strategy is deepening in practice.
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