Nike hopes that this project will be carried out and even realized, allowing people to take a look at the company's running shoes.
In December last year, Nike announced a plan called "Breaking2". Breaking2 means "breaking 2 hours." They recruited physiologists, nutritionists, engineers, etc. to form a scientific team. Together with the product development team, they tried to help three selected marathon runners to complete a full-scale marathon within 2 hours.
The three athletes were: 32-year-old Kenyan athlete Eliud Kipchoge, who won a gold medal in the 2016 Rio Olympic Games men's marathon with a score of 2 hours 8 minutes 44 seconds; the 34-year-old Eritrean track and field athlete Zersenay Tadese is a half marathon world record 58 The 23-second holder; 26-year-old Ethiopian player Lelisa Desisa, who won the Boston Marathon in 2013, 2015, and 2016 respectively. The current personal record is 2 hours, 4 minutes and 45 seconds.
According to the current world record, the fastest performance of the human race for marathon was set by the Kenyan athlete Deenis Kimetto in the 2014 Berlin Marathon — 2 hours 2 minutes 57 seconds. The benefits of this plan are obvious. Companies that lead the human record-breaking process are qualified to honor their own running shoes. On March 8, Nike announced one of the test run results: Beijing time yesterday morning, 32-year-old Kenyan athlete Eliud Kipchoge finished a half-marathon in 59 minutes and 17 seconds.
Judging from past best results of three athletes, Eliud Kipchoge is indeed one of the most promising candidates to break the record. Although the semi-horse's 1 hour run is not the same thing as the whole horse's 2 hour run, and half the world's fastest record is 58 minutes and 23 seconds, Nike still can't wait to announce this figure. Also announced at the same time were the shoes used in the Breaking2 plan and the final race track this year: a 2.4 km circular circuit at the Monza National Circuit in Italy.
According to the information in the official press release, the selection of the circuit as a runway is not a matter of eyeball consideration. The environment at Monza is kept at about 12 degrees, and the weather is based on the ability to reduce the heat load of the athletes, and the air flow does not change rapidly. At the same time, they also consider the material of the track, the shape of the arches, Length and other factors.
"We all know that the ideal runway should be plain. So far, the fastest world marathon record has been made in Berlin, which is regarded as one of the flattest runways, but we are looking for a flatter runway than Berlin." Nike The Breaking 2 team explained one of the selection criteria of the track in an interview with “Curiosity Dailyâ€. And now it seems that the flatter answer is Monza.
What can be used as a reference is the team of Yannis Pitsiladis, who is also teaching motion science in an attempt to break the two-hour period. He started his Sub2Hr program as early as 2014. Ethiopian marathon player Kenenisa Bekele (now second in the world) and the venue he chose are the Dead Sea. Scientists believe that the oxygen-rich Dead Sea is the ideal place for training 2-hour marathons.
As for the pair of shoes, Nike named it the Nike Zoom Vaporfly Elite. From the design drawings released by Nike, they seem to use the concept of racing cars in the design of running shoes. It also includes many features designed specifically for marathon long-distance running, such as the 21-mm high forehand height, and the 9-mm drop to reduce Achilles tendon injuries.
Of course, the focus of selling shoes has not been forgotten, and the three pairs of shoes similar to the Nike Zoom Vaporfly Elite are also announced and will be officially launched on June 8 this year.
Establishing prestige in professional sports, especially in the marathon field, has always been something that Nike wants to do without being recognized by many marathon enthusiasts. The three pairs of shoes are likely to assume such a task of establishing prestige. As for how to say a good story, it is part of Nike's specialty. For example, this series of orange and lake blue colors comes from the Italian Monza car race.
Regardless of whether this is a success or not, Breaking2 looks like something that must be done. Just recently in the end of February, Adidas also announced their special shoes, adizero, for their 2-hour marathon project "Sub2." They called the blue shoes "energy blue."
The next question is, who can finally get the chance?
Reprinted from: Curiosity Daily
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