Xiaokuo has something to say: A small Canadian company spent $10 million to develop an intelligent sports bra. However, in Xiao Kuang's opinion, it is no different from the wearable devices on the market. Heart bracelets and other functions can be performed. Ah ~ but people say, your home long lunge? Little cool speechless to right ... to a look at the text å’‹ å’‹ å’‹!
Foreign media reported that a Canadian small company raised $10 million to develop a sports bra with a sensor against the industry giants Nike, An Dema, etc. Its chief executive said it was more useful than a smart watch and more comfortable than a heart rate monitor. .
The financing was led by Relay Ventures. Other investors included BSH Investment, Techstars Ventures, Real Ventures, Invest Canada, Quebec, and the Canadian Export Development Agency.
OMsignal, based in Montreal, hopes that this round of financing will help the company maintain its two-year development activities, converting the 10,000-female booking list into online orders. This silver backed bra was launched on September 19 and can read biological signals including heart rate and respiratory rate.
When asked about the difference between this bra and other wearable fitness devices on the market, CEO Stephane Marceau said, "Your heart and lungs are not on your wrist."
“Anderma has tried to develop smart shirts...but it has never been successfully marketed,†he added. "It is very difficult to make this type of product."
Smart Bra OMbra will be sold online and in several physical stores in and around Montreal. The total price of bra and detachable high-tech reading module is 189 US dollars, plus an extra spare bra to buy 79 US dollars.
Bras can also be connected to proprietary apps to test running length, speed, breathing rate and exhaustion during exercise.
App can currently only run on Apple devices. Android App is expected to be launched in the first half of 2017.
Reprint Source: Hugo Web Editor: Yang Xueping
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