At the beginning of November 2015, the State Council released a comprehensive "two-child" policy, benefiting multiple industries. Among them is the early education industry, which is increasingly popular among grassroots investors. So what about the prospects of the early education industry for grassroots investors? Now, can you enter the early education industry to use the policy to explore the first barrel of gold again?
Market: huge market capacity
According to the China Demographic Yearbook, there are 70 million infants and young children between the ages of 0 and 3 in China, including 10.9 million in the city from 0 to 3 years old. If 30% of the monthly consumption of each child is used for educational consumption calculations, the prospects for the early education market are as high as tens of billions. It is precisely this huge market demand and development space. The foreign brands represented by Golden Baby and the local early education institutions represented by Oriental Baby, Red, Yellow and Blue have seized the Chinese market.
In addition, children in most parts of China currently spend more than 20% of their total household income per month; 44.29% of families spend between 500 and 1,000 yuan per month on parenting. The economic investment of cultivating children has discouraged many young people from fertility, but it is this huge cultivation cost that has led to the birth and prosperity of an industry.
Highlights: convergence education surfaced
The young succession class for “pre-primary students†is a highlight of this year's early childhood training. According to some early education teachers, most children have no significant difference in IQ, but their scores are uneven, mainly due to lack of learning enthusiasm and good study habits. According to an organization survey conducted by the United Nations Educational, Scientific and Cultural Organization, 40% of primary school students have problems with learning disability and serious social adaptation after entering school. Therefore, the school decided to launch a scientific and complete "young convergence" teaching curriculum system during the summer.
Although the profit is high, the invisible investment is not small.
The prospects for the early education industry are extremely good, and the profits of early education training are extremely high. This is an indisputable fact. But small and medium investors should not ignore its invisible investment. The early investment in the early education training industry includes venue rental fees, teaching aids (toys), purchase fees, hire of teachers, promotion and promotion fees, etc. The biggest investment is the teaching aid (toy) purchase fee, a training institution with a business area of ​​150 square meters, only Teaching aids (toys) purchase costs of about 100,000 yuan, which is only limited to domestic teaching aids (toys). If you use internationally, the investment will increase two or three times. Moreover, the investment recovery period is also long, and it takes at least 6-8 months to see the profit according to industry practice.
Training courses decide life and death
If excellent teachers are the key to the success of early education training, then training materials are the key to success. Only with the key can you open the way to success. Many training institutions, despite their strong financial strength, ultimately lost the reason because there is no satisfactory training course.
A good teacher worth a thousand dollars
How important is the talent, which is very prominent in the early education and training industry. The loss of an excellent early education teacher is enough to make a training institution close down instantly. The salaries of excellent teachers can sometimes account for more than 40% of the net profit of early education institutions. This is unimaginable in other industries. According to the China Early Childhood Association, the child's idea is very strange. For example, a child is willing to attend the class of A teacher. Once the A teacher leaves, the child may choose to withdraw from the training. Therefore, the "dark war" competition for outstanding teachers in the circle has never stopped. At present, the number of outstanding teachers in the circle is only 10,000, and the gap is huge. It is very difficult to hire.
Local monks must read the classics
At present, hundreds of brands in the market account for more than half of the training institutions under the banner of “foreignâ€. In fact, the investors of these institutions are Chinese local companies or investors. They are playing the "foreign" banner just to make money. But the effect is not ideal, because many parents always believe that overseas education methods may not be suitable for the country.
Experience: Three principles must be remembered
First, the scale should be moderate, small and flexible.
In order to attract high-income customers, the location of the Early Learning Center is mostly in large and medium-sized communities with convenient transportation. Therefore, the area is too large and the operating cost is too high. In fact, there are cars in modern family homes. Even if there is no urban transportation, it is convenient. You don't have to choose a convenient downtown from the beginning, but you should pay attention to the potential non-urban areas that are developing.
The center area is generally 200-300 square meters, including 50-60m2 for parent-child activities room, 50m2 for sensory integration training room, 15m2 for evaluation room, 20m2 for office, 20m2 for teaching aid display and reception area, and 30m2 for other auxiliary function areas. With proper decoration, such a small and intimate little world is enough to make more than 20 children happy in it.
Second, professional standards determine success or failure.
In the past two years, many early education centers have emerged in China, but the ones that determine life and death are professional standards. The average early life expectancy is 6 months for those early education centers that are under the guise of a foreign theory and lack professional support. An organization guarantees the standard of teaching plans, hires domestic post-school education postdoctoral fellows, and professors to form a group of experts. It has carried out more than one year of research and development, and has proposed a unique early education model, which has established its own distinctive brand in the early education market.
Third, entrepreneurs should choose carefully when they choose to join the chain.
A responsible ally will be very active in providing a comprehensive set of support solutions when it comes to selling its own brand to ensure the quality of the franchise. Generally, this support plan should include: providing course setting, teaching plan, start-up instruction; teaching area, living area layout plan (including decoration, accessories, color, etc.) and acceptance; teaching aid use method; employee training assessment; market development and Promotion and assistance; the latest teaching and research results of the center; quarterly work summary assessment; daily management rules; customer service process.
When choosing, there are a few details that specifically describe the professionalism of the brand. For example, does the lord provide a way to upgrade the courseware? This shows whether the professional background of the lord is deep; whether the plan is meticulous in the design of a business card or a The editor of the registration form indicates whether the operation of the owner itself is formal and mature; then there is the strict assessment of the decoration and personnel recruitment by the ally, which indicates the importance attached by the lord to brand maintenance.
In summary, the three major difficulties in the early education industry are:
Site size, source pressure
Teacher strength, professional level
Franchise chain, quality assurance
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