Recently, Analysys announced the "China Intelligent POS Industry Special Analysis 2017". The research conclusions show that the current development situation of the intelligent POS machine is gratifying, and the future development momentum is sufficient. This makes the entire intelligent pos machine industry feel refreshed and rejoicing.
Smart POS machine is in the market startup period
According to the AMC model, China's smart POS machine market is in the exploratory period from 2014 to 2016. In 2014, the outbreak of mobile payment applications and services drove the demand for hardware devices at the B-end to be upgraded, and intelligent POS machines capable of meeting the convergent payment function came into being. After that, the smart POS machine market became a blue ocean market, and it quickly attracted more manufacturers to join. In the online acquiring market, the intelligent POS machine quickly replaced the traditional POS terminal and spread out in the market in a short time.
From 2016 to 2020, the smart POS industry will be in the market start-up period. During this period, the laying and promotion of intelligent POS machines requires certain resources to control, and some products are more homogenized. The business with small business value-added space will gradually shrink. Correspondingly, with the continuous innovation of consumption methods, merchants have increased the demand for refined management of stores, and intelligent POS enterprises that can help merchants improve their operational efficiency and reduce labor costs through big data and artificial intelligence tools will stand out.
After 2020, the smart POS machine market will enter a period of rapid development. During this period, the advantages of smart POS manufacturers with more offline channel resources and the ability to gradually upgrade their service systems and data capabilities will become more apparent, and establish their own brand image to drive the rapid development of the entire market. The technical standards of the intelligent POS industry and industry supervision will be more standardized. The industry giants will go public or open IPOs, and smart POS vendors will transform value data and other value-added service providers.
The scale of consumption continues to increase, providing fertile ground for the sustainable development of intelligent POS machines.
In 2016, there were 87.44 million real market players in the country, and 16.513 million new registered market players in the year, an increase of 11.6%. Moreover, there are 310 million individual and private practitioners, 59.3 million individual industrial and commercial households and 4.46 million new service enterprises. The continuous growth of market players and consumption scale has laid a market foundation for the rapid development of the intelligent POS machine industry.
The scale of mobile Internet users and the rapid growth of mobile payment, the audience of intelligent POS machines is wide
According to public data, the number of mobile Internet users in China continued to grow, reaching 695 million yuan in 2016, an increase of 12.18%. At the same time, the scale of transactions in the third-party payment market continues to rise, with the transaction size of the mobile payment market growing more rapidly. From the aspect of user volume and consumption habits, the intelligent POS machine has a wide audience.
Store management data calls for intelligent POS machine
With the development of mobile Internet and mobile payment, online business and offline business gradually merge to form a closed-loop business ecosystem, which forces merchants to upgrade store management. As a hardware tool capable of aggregating payment methods, the intelligent POS machine is equipped with a smart operating system, and further satisfies various requirements including store management, customer marketing, data analysis and other store upgrades, supplemented by big data and cloud platform operations. Smart POS machines will be a key entry point for store management upgrades.
In summary, at present, the intelligent POS machine has a large market main support, and there are a large number of audiences before, which coincides with the historical development opportunity of big data. It can be described as a good time and a promising future.
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