The difference between Apple and Microsoft in fonts

Apple and Microsoft have different opinions on how to display fonts on a computer screen. Currently, both companies use subpixel rendering technology to make fonts appear sharp on low-resolution screens. The fundamental difference between the two companies is the guiding ideology.

* Apple generally believes that the primary purpose of the font algorithm is to maintain the original design as much as possible, even if it is detrimental to the clarity of the screen display.

* Microsoft generally believes that the shape of the font must be adapted to the pixel limit, to ensure that the screen display is not blurred, easy to identify, even if the shape of the font is thus away from the original design, it does not hesitate.

The difference between Apple and Microsoft in fonts

Now, the Windows version of Safari has been released. This software overcomes many difficulties and uses Apple's font rendering algorithms on the Windows operating system. This actually gives you an opportunity to directly compare two different font philosophies on the same display. This will help you understand the examples I will give below. I think by comparison, you will notice the difference between the two. The font of the Apple system gives people a little furry feel, and the border is not very clear. However, from the computer screen, it will show more changes between different font families. The reason is that Apple's rendering algorithm is more faithful to the original design of the font than Microsoft, and can display the nuances of font design in high-definition state like printed matter.

The source of this difference comes from Apple's historical tradition, and Apple has always attached great importance to desktop publishing and graphic design. One advantage of its algorithm is that when you open a design for a print on your computer, what you see on the screen is very close to what you end up printing. This feature is especially useful when you are judging the color depth of a text area. Microsoft's approach is to make the fonts fit the pixel distribution as much as possible, which means that Microsoft doesn't care, so that the hairy edges of the letters are replaced by a thin line, even if the text is displayed on the screen lighter than the printing time, it doesn't matter. .

Microsoft's approach also has the advantage of being good for reading on the screen. Microsoft believes in pragmatism that the original design of the font is not sacred, and the sharp, easy-to-read screen display is more important, not necessarily limited to the original arrangement of the font designer's color shade. That is to say, the fonts designed by Microsoft are mainly for screen display, such as Georgia fonts and Verdana fonts. They are designed according to the position of the pixels. They are really beautiful on the screen, but they are not good after printing.

Apple, on the other hand, chooses a stylized route that puts art on practicality. The reason is very simple, that is, Apple's founder Steve Jobs is very tasteful, and Microsoft prefers to choose a less risky route. This route adopts a pragmatic point of view, as long as it can achieve the purpose of use, it does not make people shine. Highlights. Let's just say that if Apple is a Target supermarket chain, then Microsoft is Wal-Mart.

Ok, now when it comes to discussing key issues: Which method do users prefer? Jeff Atwood wrote an article that compares the two font technologies one by one. It is not difficult to imagine that his article has caused a warm response. Apple's users like Apple's approach, and Microsoft's users like Microsoft's approach. This is not exactly a fanboyism. It reflects the fact that if you ask people what style and design they like, unless they are specifically trained, they will usually choose the breed they are most familiar with. On the most common taste issue, if you do a preference survey, you will find that most people don't know what to choose, they have to choose the answer that they are most familiar with. This phenomenon is everywhere, whether it is font application or graphic design, or the purchase of silverware (people choose the style used when they were young). Unless you are specifically trained to know exactly what you want, people are most familiar with what they are most familiar with.

That's why when Apple's engineers ported software from Apple to Windows, they might feel like they're making a huge contribution to Windows users, offering their own "superior" font rendering technology to pagans. . This also explains why Windows users generally think that the fonts on Safari are a bit fuzzy and look weird. These users don't know the reason, they just don't like it. In fact, what they thought was, "Wow! This is different from the system I use. I don't like the difference. Why don't I have a crush on these fonts? Well, when I look closer, these fonts are a bit fuzzy. This is definitely why I don't like them."

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