Bellerney toy stroller living museum innovation enhances competitiveness

In 2017, the Belleini toy stroller market is indeed a big cake, but in China, the toy sales channels are mainly supermarkets and small stalls. There are no franchised stores, while European and American, Japanese and Korean homes, and toy sales are all branded stores. The form appears. In the next few years, Chinese toy sales will inevitably develop in the form of franchised stores. The following is a feasibility analysis of a toy franchise store:

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1. China's population structure tends to be 6+1. Parents, grandparents, grandparents and grandparents will buy toys for children, and it is the least amount of purchase in batches. Domestic toys have a lot of room for development. China's under 16-year-old children and infants have a population of nearly 300 million, accounting for 25% of the country's population. Among them, there are 80 million urban children, which constitutes a huge toy consumer group. In recent years, parents have generally agreed that toys can inspire children's intelligence. In addition, most modern families have only one child, and parents are willing to spend on children.

2. China's total toy consumption in 2007 was about 15 billion yuan. With the rapid development of China's economy and parents paying more and more attention to children, the capacity and consumption of the domestic toy market is in a period of rapid growth. By 2012, Up to 140 billion yuan, the industry is generally optimistic about the Chinese toy market, predicting that the Chinese toy market will grow at a rate of 40% per year in the next few years.

3. Due to the long-term focus on the development of the foreign trade market, domestic toy manufacturers are not paying enough attention to the domestic market. The domestic toy market is the focus of development. However, due to the impact of the economic crisis, the export market is blocked, and domestic toy manufacturers have begun to pay attention to it. From the domestic market.

4. Now parents are paying more and more attention to the educational educational function of toys. They realize that toys play a role in promoting psychological development and physiological development. Toys are rising from a soft consumption to a hard consumption. According to the latest survey by the China Toy Association, toy consumption accounts for about 5% of annual consumption in China's urban and rural residents' consumption expenditures. As toys develop toward higher-end, smarter and serialized, their proportion will accelerate. .

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5, domestic toy sales channels are polarized: one end is a large supermarket, focusing on domestic high-end brands, the quality is very good, but the price is very high, thus limiting the consumption capacity of toys; the other end is the roadside shop, small shop, The price is cheap, but the quality is not guaranteed. For the sake of safety, the parents do not dare to purchase at will, which also limits the consumption ability of the toy.

Belleini toy stroller owns eight toy stroller series, namely Bellerini cool baby stroller series, Bellerney cartoon anime series (animated cartoons, game characters and other derivative products), Belleni electric remote control series, Belleni DIY Hands-on series, Bellerini sports series, Bellerini early education toys series, Bellerini wooden toy series, Bellerini creative products are more than a thousand kinds, and the toy style is not heavy, so that the baby can keep fresh at any time. Make your baby physically and mentally active while playing. Bellerini's puzzle and creative toys integrate the concept of “education and fun” into the design of toy strollers, so that the baby can learn a lot of knowledge while playing. Such toys are deep at all times. Loved by the babies, let the children have a completely different childhood!

Belleini children's toy baby carriage market as a sunrise industry, its market prospects are quite hot, with the full liberalization of the second-child policy, the market scale is expanding at an increasing rate, and the children's toy baby carriage wholesale industry will naturally usher in the development of the blowout period. The Bellerini toy stroller provides eight major support to ensure worry-free operation, allowing operators to have more protection in the process of cooperation and help entrepreneurs to succeed. In the future, the Belleini toy stroller will usher in more development opportunities, and the baby carriage industry will become bigger and better, and the better it will be! In the new century of quality control, the Belleini toy stroller will be people-oriented and strictly unique. The management requirements, maintaining the spirit of enthusiasm in keeping with the world, constantly open up new products, make products better and better, and the company will continue to adhere to the tenet of "quality first, reputation first, innovation first". Therefore, it is gradually gaining a foothold in the highly competitive toy market. Your satisfaction, all the staff of our Belleini toy stroller will work with you to create a better tomorrow.

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