Standards are fundamental to the best order and social benefits. Standards are also the vitality and life of product packaging. In commemorating the first "World Standards Day" in the 21st century, let's review the importance of the standard, self-examine the implementation of the packaging standards, especially the product packaging labeling, and improve and develop the packaging label in China, and join it. The World Trade Organization (WTO) and entering the global market (globalization) are all very helpful.
The importance of standard packaging is a comprehensive science that infiltrates science and social sciences. The scope of packaging is very extensive, including packaging design, container manufacturing, packaging materials, packaging technology, packaging and decoration, packaging and printing, standardization, packaging testing, packaging and transportation, packaging and storage and many other aspects. Consumers are concerned about product quality, packaging measurement, packaging labeling, and packaging identification—all of which involve the “standard†important concept of stable order. Following the father of standardization E. . After Eli Whitn ey, in 1934, Gaillard defined the standard in the "Principles of Industrial Standardization": "Standard is the unit of measurement or the basis, material, process, method, common method. The basic characteristics of the capacity, function, performance, method, dosing, status, obligation, authority, responsibility, behavior, attitude, concept, or idea, giving definitions, making provisions, and specifying the details.It uses language, text, drawings, etc. Methods or use of models, standards and other specific methods of expression, and apply for a certain period of time." "Standard" into the community and accompanied by people. Since 1901, the United Nations, Germany, France and the United States have successively established standards organizations. On October 14, 1946, the International Organization for Standardization (ISO) was established in London. Representatives of 35 countries including the United States, China, Britain, Japan and France participated. In 1963, the International Organization for Standardization’s definition of "standards" in the ISO Guidelines "General Terms and Definitions of Standardization and Certification" defined the following: "All parties concerned shall draft together on a solid basis of science, technology and economy. , technical agreements or other public documents that are unanimously or substantially agreed with the aim of obtaining the best public interest and approved by the standardization body."
In 1983, the national standard "Basic Terms for Standardization" approved and released by China, the definition of the standard was: "The unified provisions for repetitive things and concepts. It is based on the comprehensive results of scientific, technical, and practical experience. After approval by the competent authorities, they are approved by the competent authorities and issued in a specific form as a guideline and basis for mutual compliance.†(GB3935.1) The importance of the standard is reflected in the following eight aspects: 1 The conditions for setting standards are “repeated Sexual things and concepts" as necessary conditions. 2 The basis for the formulation of standards is "the integrated results of scientific, technological, and practical experience."3 The basic principle for the formulation of standards is "consensus through consultation among relevant parties."5 The essential characteristics of the standard are rational, scientific, and effective "repetition." The unification of sexual matters and concepts.†5 Standards are authoritative and “approved by the competent national agencies.†The level of 6 standards is reflected in the standard technical content and form. 7 The standardization of standards, with its technical content, must not only comply with the relevant laws, regulations, and policies of the state, but also be technologically advanced and economically reasonable. Forms are measured by the extent to which technical content is accurately and concisely expressed. 8 The standardization of standards refers to the standardization of standard contents and forms, and is the criterion and basis for common compliance.
The great significance of standardization in 1972, published by ISO, T. R. B. The definition of standardization in the book “Purpose and Principles of Standardization†edited by Sand e rs is: “The purpose of standardization is to benefit all interested parties, especially to promote the best and comprehensive economy and to properly consider the use of products. Conditions and safety requirements, in collaboration with all parties concerned, the process of formulating and implementing rules in orderly and specific activities.â€
In 1983, the definition of standardization instituted by the International Organization for Standardization in the ISO Guideline was: "Standardization is mainly an activity that gives solutions to the problems of repetitive application in the fields of science, technology, and economy. Its purpose is to obtain the best order. In general, standardization includes the process of developing, publishing, and implementing standards."
In 1983, the definition of standardization in the GB3935.1 national standard issued by China was: “In the social practice of economy, technology, science, and management, the repetitive things and concepts have been formulated, published, and implemented into standards. —To obtain the best order and social benefits.†“Standardization†has three great meanings whether it is the ISO world standard or the GB national standard: 1. The scope of standardization is extensive: Standardization work must be carried out in all aspects of society including economy, technology, science, and management. It involves all aspects and aspects of human life and production activities. 2. The task of standardization is clear: by formulating, issuing, and implementing standards for repetitive things and problems, solutions are given to achieve unity. The establishment of standards is the primary task of standardization. Organizational implementation is the implementation of standards into production and services, and supervision and inspection of the implementation of standards. 3. The purpose of standardization is beneficial to all human beings. It is to obtain the best order, social and economic benefits, and is conducive to the sustainable development of human society.
After the World War II, with the recovery of the world economy and the development of global trade, packaging labels have become increasingly important. On October 30, 1947, the world's "GATT" was formally signed. On January 1st, 1948, international trade increased and packaging labels officially entered the stage. In the 1960s, the United States, Japan, Western European countries, etc. began to formulate packaging labeling standards, such as Japan's JISZ0150, which has since opened the standardization curtain. With the advancement of the modernization of the storage, transportation, and handling of packaged goods, the international standardization of packaging labels has also become an important issue. In 1968, the International Organization for Standardization (ISO) developed the "Packaging-Pictorial marking forh and ling of goods", which was revised in 1985. This is the famous ISO 780-1985 International. Standards, this standard has 13 kinds of packaging graphic logos. (There are 18 species in Japan and 12 species in China.) As society develops, science advances. With the increase in packaging capabilities, packaging logos are also entering the multi-functional field. In addition to the 13 kinds of storage labels, many new varieties have been added, such as anti-static labels, anti-electromagnetic labels, irradiated food labels, green labels, safety labels, electromagnetic compatibility labels, quality certification labels, environmental certification labels, etc. Has appeared in front of the public, showing new features and charm. After more than 30 years of long journeys, the packaging logo has gradually become popular. Nowadays, the role of packaging logos even exceeds the packaging and decoration. Especially when shopping at the supermarkets, the packaging logos often have magical effects. DuPont is one of the top 100 companies in the world. Its "DuPont Law" has been hailed as a classic product packaging marketing in the world. DuPont's Law states that among the fiercely competitive global markets, 63% of consumers buy goods based on their packaging (decoration and logo). According to another new survey report, 45% of “God†shopping in supermarkets is overwhelmed by shopping carts because of the packaging logo. It is precisely that packaging strategies are like flowers and flowers, and the fragrance of flowers can stimulate God's desire to purchase.
According to the latest survey in China, 62.6% of customers in supermarkets in China are extra-shopped by “decorating†with packaging, decoration and logos. Marketing experts call it “unintentional attention†to the purchasing psychology. . In China, this "unintentional consumption" has more than 50% of purchasers. This change in consumer psychology is worth thinking about for our packaging companies and packaging designers.
With the growing popularity of packaging labels, the charm of packaging labels has also attracted the attention of companies and governments. In developed countries in Europe and America, there are more than ten kinds of packaging identification graphics for electronic instruments (and China generally has three or four types). All kinds of plastic packaging generally have green environmental protection labels and have formulated corresponding incentive and punishment policies. For example, South Korea recently introduced a package of reward and punishment policies, there are three major measures: First, check the packaging, and second, rewards, and third, the fine is heavy. Manufacturers who label packaging labels according to standards will receive government incentives. Once the government detects irregular (quasi-) packaging (such as excessive packaging, lack of identification, etc.), the first deadline for improvement within 3 months, the second heavy penalty of up to 3 million won; if the packaging manufacturer refused inspection, will also Was fined up to 3 million won. These measures have greatly increased the amount of packaging in the minds of manufacturers and distributors and hundreds of millions of people, and have also promoted and increased the love of scientific packaging and environmental protection packaging.
The standardization of China's product packaging labeling Along with the development of China's market economy, the general public's awareness of consumption continues to increase, and product packaging labeling has become an important basis for consumers to understand product quality and purchase products. The Laws and Regulations of the People's Republic of China on Product Quality, the "Standardization Law of the People's Republic of China" and the "Measurement Law of the People's Republic of China" have made stipulations in principle on the marking of product packaging. In order to further standardize the product packaging label, on November 7, 1997, China promulgated the “Product (packaging) Labeling Regulationsâ€, which provides specific regulations for the production enterprise to label the product packaging label and the product packaging label of the merchant. This is an important regulation for enterprises to establish self-discipline mechanisms, the state regulates the market economic order, and the government protects the legitimate rights and interests of enterprises and consumers. The main contents are as follows: 1 Under normal circumstances, product packaging must have a logo, which, together with physical samples, expressly promises and guarantees product quality. Bare-loaded foods and other hard-to-identify bare products such as meals, fried dough sticks, buttons, and cotton threads may not be added. 2 In addition to the product instructions, the product packaging label shall be marked on the product or product sales package. Small commodities (surface area <10 â–¡) are only marked with the product name and producer's name; for products that are used within the time limit, the production date and the safe use period or expiration date shall also be marked on the product packaging. 3 The text used for the product packaging identification should be standard Chinese. Can use Pinyin or foreign languages ​​at the same time. Pinyin and foreign languages ​​should be smaller than the corresponding Chinese. The Chinese characters, numbers, and letters used in product identification shall have a font height of not less than 1.8mm. 5 Product packaging identification should be clear, firm and easy to identify. It should be prevented from falling off or partially falling off during transportation. The product packaging logo must not be affixed by the retail store itself, and the production date must not be subsidized or altered. 5 Product packaging identification should have the product name, producer's name and address (registration name and address). Imported products may not be labeled with the originator's name or address, but shall indicate the country of origin (country) and the name and address of the agent, importer or seller registered in China. 6 domestic qualified products should be accompanied by product quality inspection certificate. Eligible labels can also be used, and the word "qualified" can also be put on the product packaging or product specification to show the quality assurance commitment. 7 Domestically produced and domestically sold products shall be marked with the number of national or industry standards, local standards, and corporate standards that are implemented. 8 The unit of measurement used for product packaging identification shall be the standard legal unit of measurement, such as × × g or × × kg, not marked as × × kg. 9 According to the characteristics and application requirements of product packaging, the product specification, grade, quantity, net content, name and content of main components contained in the product, and other technical requirements shall be marked accordingly. 10 If used improperly, the product itself may be damaged or the product may endanger human health and personal and property safety. The product packaging shall have warning signs or warning instructions (Chinese). Especially for products that are highly toxic, radioactive, dangerous, fragile, afraid of pressure, need moisture, cannot be inverted, and other special requirements, their packaging should meet the requirements of laws, regulations, and contracts, and should have warning signs or Chinese warning instructions. Indicates storage and transportation precautions. 11 Products that have obtained international and domestic certifications can be marked with certification marks (such as quality certification, environmental certification, etc.) on the packaging of the products produced during the certification period. 12 The product packaging that has obtained the nationally-recognized brand name or famous mark may be marked with a famous title or famous mark, but it shall indicate the time of obtaining and the period of validity. 13 The product barcode marked on the product packaging label should be
The importance of standard packaging is a comprehensive science that infiltrates science and social sciences. The scope of packaging is very extensive, including packaging design, container manufacturing, packaging materials, packaging technology, packaging and decoration, packaging and printing, standardization, packaging testing, packaging and transportation, packaging and storage and many other aspects. Consumers are concerned about product quality, packaging measurement, packaging labeling, and packaging identification—all of which involve the “standard†important concept of stable order. Following the father of standardization E. . After Eli Whitn ey, in 1934, Gaillard defined the standard in the "Principles of Industrial Standardization": "Standard is the unit of measurement or the basis, material, process, method, common method. The basic characteristics of the capacity, function, performance, method, dosing, status, obligation, authority, responsibility, behavior, attitude, concept, or idea, giving definitions, making provisions, and specifying the details.It uses language, text, drawings, etc. Methods or use of models, standards and other specific methods of expression, and apply for a certain period of time." "Standard" into the community and accompanied by people. Since 1901, the United Nations, Germany, France and the United States have successively established standards organizations. On October 14, 1946, the International Organization for Standardization (ISO) was established in London. Representatives of 35 countries including the United States, China, Britain, Japan and France participated. In 1963, the International Organization for Standardization’s definition of "standards" in the ISO Guidelines "General Terms and Definitions of Standardization and Certification" defined the following: "All parties concerned shall draft together on a solid basis of science, technology and economy. , technical agreements or other public documents that are unanimously or substantially agreed with the aim of obtaining the best public interest and approved by the standardization body."
In 1983, the national standard "Basic Terms for Standardization" approved and released by China, the definition of the standard was: "The unified provisions for repetitive things and concepts. It is based on the comprehensive results of scientific, technical, and practical experience. After approval by the competent authorities, they are approved by the competent authorities and issued in a specific form as a guideline and basis for mutual compliance.†(GB3935.1) The importance of the standard is reflected in the following eight aspects: 1 The conditions for setting standards are “repeated Sexual things and concepts" as necessary conditions. 2 The basis for the formulation of standards is "the integrated results of scientific, technological, and practical experience."3 The basic principle for the formulation of standards is "consensus through consultation among relevant parties."5 The essential characteristics of the standard are rational, scientific, and effective "repetition." The unification of sexual matters and concepts.†5 Standards are authoritative and “approved by the competent national agencies.†The level of 6 standards is reflected in the standard technical content and form. 7 The standardization of standards, with its technical content, must not only comply with the relevant laws, regulations, and policies of the state, but also be technologically advanced and economically reasonable. Forms are measured by the extent to which technical content is accurately and concisely expressed. 8 The standardization of standards refers to the standardization of standard contents and forms, and is the criterion and basis for common compliance.
The great significance of standardization in 1972, published by ISO, T. R. B. The definition of standardization in the book “Purpose and Principles of Standardization†edited by Sand e rs is: “The purpose of standardization is to benefit all interested parties, especially to promote the best and comprehensive economy and to properly consider the use of products. Conditions and safety requirements, in collaboration with all parties concerned, the process of formulating and implementing rules in orderly and specific activities.â€
In 1983, the definition of standardization instituted by the International Organization for Standardization in the ISO Guideline was: "Standardization is mainly an activity that gives solutions to the problems of repetitive application in the fields of science, technology, and economy. Its purpose is to obtain the best order. In general, standardization includes the process of developing, publishing, and implementing standards."
In 1983, the definition of standardization in the GB3935.1 national standard issued by China was: “In the social practice of economy, technology, science, and management, the repetitive things and concepts have been formulated, published, and implemented into standards. —To obtain the best order and social benefits.†“Standardization†has three great meanings whether it is the ISO world standard or the GB national standard: 1. The scope of standardization is extensive: Standardization work must be carried out in all aspects of society including economy, technology, science, and management. It involves all aspects and aspects of human life and production activities. 2. The task of standardization is clear: by formulating, issuing, and implementing standards for repetitive things and problems, solutions are given to achieve unity. The establishment of standards is the primary task of standardization. Organizational implementation is the implementation of standards into production and services, and supervision and inspection of the implementation of standards. 3. The purpose of standardization is beneficial to all human beings. It is to obtain the best order, social and economic benefits, and is conducive to the sustainable development of human society.
After the World War II, with the recovery of the world economy and the development of global trade, packaging labels have become increasingly important. On October 30, 1947, the world's "GATT" was formally signed. On January 1st, 1948, international trade increased and packaging labels officially entered the stage. In the 1960s, the United States, Japan, Western European countries, etc. began to formulate packaging labeling standards, such as Japan's JISZ0150, which has since opened the standardization curtain. With the advancement of the modernization of the storage, transportation, and handling of packaged goods, the international standardization of packaging labels has also become an important issue. In 1968, the International Organization for Standardization (ISO) developed the "Packaging-Pictorial marking forh and ling of goods", which was revised in 1985. This is the famous ISO 780-1985 International. Standards, this standard has 13 kinds of packaging graphic logos. (There are 18 species in Japan and 12 species in China.) As society develops, science advances. With the increase in packaging capabilities, packaging logos are also entering the multi-functional field. In addition to the 13 kinds of storage labels, many new varieties have been added, such as anti-static labels, anti-electromagnetic labels, irradiated food labels, green labels, safety labels, electromagnetic compatibility labels, quality certification labels, environmental certification labels, etc. Has appeared in front of the public, showing new features and charm. After more than 30 years of long journeys, the packaging logo has gradually become popular. Nowadays, the role of packaging logos even exceeds the packaging and decoration. Especially when shopping at the supermarkets, the packaging logos often have magical effects. DuPont is one of the top 100 companies in the world. Its "DuPont Law" has been hailed as a classic product packaging marketing in the world. DuPont's Law states that among the fiercely competitive global markets, 63% of consumers buy goods based on their packaging (decoration and logo). According to another new survey report, 45% of “God†shopping in supermarkets is overwhelmed by shopping carts because of the packaging logo. It is precisely that packaging strategies are like flowers and flowers, and the fragrance of flowers can stimulate God's desire to purchase.
According to the latest survey in China, 62.6% of customers in supermarkets in China are extra-shopped by “decorating†with packaging, decoration and logos. Marketing experts call it “unintentional attention†to the purchasing psychology. . In China, this "unintentional consumption" has more than 50% of purchasers. This change in consumer psychology is worth thinking about for our packaging companies and packaging designers.
With the growing popularity of packaging labels, the charm of packaging labels has also attracted the attention of companies and governments. In developed countries in Europe and America, there are more than ten kinds of packaging identification graphics for electronic instruments (and China generally has three or four types). All kinds of plastic packaging generally have green environmental protection labels and have formulated corresponding incentive and punishment policies. For example, South Korea recently introduced a package of reward and punishment policies, there are three major measures: First, check the packaging, and second, rewards, and third, the fine is heavy. Manufacturers who label packaging labels according to standards will receive government incentives. Once the government detects irregular (quasi-) packaging (such as excessive packaging, lack of identification, etc.), the first deadline for improvement within 3 months, the second heavy penalty of up to 3 million won; if the packaging manufacturer refused inspection, will also Was fined up to 3 million won. These measures have greatly increased the amount of packaging in the minds of manufacturers and distributors and hundreds of millions of people, and have also promoted and increased the love of scientific packaging and environmental protection packaging.
The standardization of China's product packaging labeling Along with the development of China's market economy, the general public's awareness of consumption continues to increase, and product packaging labeling has become an important basis for consumers to understand product quality and purchase products. The Laws and Regulations of the People's Republic of China on Product Quality, the "Standardization Law of the People's Republic of China" and the "Measurement Law of the People's Republic of China" have made stipulations in principle on the marking of product packaging. In order to further standardize the product packaging label, on November 7, 1997, China promulgated the “Product (packaging) Labeling Regulationsâ€, which provides specific regulations for the production enterprise to label the product packaging label and the product packaging label of the merchant. This is an important regulation for enterprises to establish self-discipline mechanisms, the state regulates the market economic order, and the government protects the legitimate rights and interests of enterprises and consumers. The main contents are as follows: 1 Under normal circumstances, product packaging must have a logo, which, together with physical samples, expressly promises and guarantees product quality. Bare-loaded foods and other hard-to-identify bare products such as meals, fried dough sticks, buttons, and cotton threads may not be added. 2 In addition to the product instructions, the product packaging label shall be marked on the product or product sales package. Small commodities (surface area <10 â–¡) are only marked with the product name and producer's name; for products that are used within the time limit, the production date and the safe use period or expiration date shall also be marked on the product packaging. 3 The text used for the product packaging identification should be standard Chinese. Can use Pinyin or foreign languages ​​at the same time. Pinyin and foreign languages ​​should be smaller than the corresponding Chinese. The Chinese characters, numbers, and letters used in product identification shall have a font height of not less than 1.8mm. 5 Product packaging identification should be clear, firm and easy to identify. It should be prevented from falling off or partially falling off during transportation. The product packaging logo must not be affixed by the retail store itself, and the production date must not be subsidized or altered. 5 Product packaging identification should have the product name, producer's name and address (registration name and address). Imported products may not be labeled with the originator's name or address, but shall indicate the country of origin (country) and the name and address of the agent, importer or seller registered in China. 6 domestic qualified products should be accompanied by product quality inspection certificate. Eligible labels can also be used, and the word "qualified" can also be put on the product packaging or product specification to show the quality assurance commitment. 7 Domestically produced and domestically sold products shall be marked with the number of national or industry standards, local standards, and corporate standards that are implemented. 8 The unit of measurement used for product packaging identification shall be the standard legal unit of measurement, such as × × g or × × kg, not marked as × × kg. 9 According to the characteristics and application requirements of product packaging, the product specification, grade, quantity, net content, name and content of main components contained in the product, and other technical requirements shall be marked accordingly. 10 If used improperly, the product itself may be damaged or the product may endanger human health and personal and property safety. The product packaging shall have warning signs or warning instructions (Chinese). Especially for products that are highly toxic, radioactive, dangerous, fragile, afraid of pressure, need moisture, cannot be inverted, and other special requirements, their packaging should meet the requirements of laws, regulations, and contracts, and should have warning signs or Chinese warning instructions. Indicates storage and transportation precautions. 11 Products that have obtained international and domestic certifications can be marked with certification marks (such as quality certification, environmental certification, etc.) on the packaging of the products produced during the certification period. 12 The product packaging that has obtained the nationally-recognized brand name or famous mark may be marked with a famous title or famous mark, but it shall indicate the time of obtaining and the period of validity. 13 The product barcode marked on the product packaging label should be
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