The color design of carton packs is attached to graphics, text, and textures. Not only does it require beauty and generosity, it satisfies people's aesthetic requirements, and it should be highly coordinated with people's psychological feelings. Color design mainly considers the following aspects:
The hue hue of color is the partial tendency and total sentiment of the color arrangement on the screen. It is the main color of a group of colors, and it occupies an absolute advantage in the full screen. The packaging requires an instant visual standout on a long-distance shelf to convey product information, which requires a strong overall tone. Therefore, the key to packaging color design is tone design.
The hue design requirements are consistent with the main functions of the product. For example, red and orange notes are preferred for gift packaging, and cold beverages are preferred for cold beverage packaging.
The tone design requirements and times, different regions, and different nationalities are all united in the color of the taboos. We must be able to adapt to this change and follow the trend of the times. For example, people in the Islamic region like to avoid the use of green yellow; the Tibetans use white as their honorable color. With light yellow, green; Manchu people love yellow, purple, red, blue and avoid white. Hue design should take full account of these traditional habits to make the product popular. For export commodities, packaging design should respect the customs of other Canadian or other nations.
The contrast of color is on the 12th Hue Circle. The color of the two opposites is called contrasting color. The difference in hue and lightness is the greatest, leaving a vivid and strong contrast feeling. Only by contrast can the colors express the image correctly. The comparison mainly includes the following three aspects:
Brightness contrast. Including the contrast of the hue of the same hue and different hue, it is necessary to pass through repeated comparisons for accurate expression. Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect.
Purity contrast. In the same hue, the higher the purity, the brighter the color, the lower the purity, and the more turbid. Purity contrast enhances richness.
Relative color ratio. This is the phenomenon of color shift caused by the difference in hue when two or more colors are juxtaposed or alternately changed, and it can be divided into color contrast, complementary color contrast and cold and warm contrast.
In the design of color-to-color contrast, the contrast should be just right, so that the screen is gorgeous and decent, and the Chinese are not floating, resulting in harmonious and harmonious beauty.
The harmony of the colors is on the ten hue rings, and the colors on both sides are called harmonic colors. The color harmony gives people an implicit, rich, elegant, pleasant and comfortable feeling. The main methods of reconciliation are:
Similar tones and. It refers to the color with the same color and different brightness, such as light green, green, dark green with light red, red, dark red.
Approximate hue sum. It refers to the combination of different colors that contain common ingredients, such as orange, vermilion, and yellow, all of which contain yellow components.
The rhythm and rhythm of color is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, hardness and softness, height and weakness, and facts and so on. These two contradictory changes are not simply repeated. It is a rhythmic movement in many forms. It has both repetition and development. It restricts each other and advances each other, reflecting the natural harmony. From the screen effect, there are fierce, stable, happy, melancholy and so on. Various colors are used to embody the same theme as an organic whole and are incorporated in the rhythm of the rhythm. (Wen Ting) ("China Food News, Packaging and Machinery Weekly")
The hue hue of color is the partial tendency and total sentiment of the color arrangement on the screen. It is the main color of a group of colors, and it occupies an absolute advantage in the full screen. The packaging requires an instant visual standout on a long-distance shelf to convey product information, which requires a strong overall tone. Therefore, the key to packaging color design is tone design.
The hue design requirements are consistent with the main functions of the product. For example, red and orange notes are preferred for gift packaging, and cold beverages are preferred for cold beverage packaging.
The tone design requirements and times, different regions, and different nationalities are all united in the color of the taboos. We must be able to adapt to this change and follow the trend of the times. For example, people in the Islamic region like to avoid the use of green yellow; the Tibetans use white as their honorable color. With light yellow, green; Manchu people love yellow, purple, red, blue and avoid white. Hue design should take full account of these traditional habits to make the product popular. For export commodities, packaging design should respect the customs of other Canadian or other nations.
The contrast of color is on the 12th Hue Circle. The color of the two opposites is called contrasting color. The difference in hue and lightness is the greatest, leaving a vivid and strong contrast feeling. Only by contrast can the colors express the image correctly. The comparison mainly includes the following three aspects:
Brightness contrast. Including the contrast of the hue of the same hue and different hue, it is necessary to pass through repeated comparisons for accurate expression. Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect.
Purity contrast. In the same hue, the higher the purity, the brighter the color, the lower the purity, and the more turbid. Purity contrast enhances richness.
Relative color ratio. This is the phenomenon of color shift caused by the difference in hue when two or more colors are juxtaposed or alternately changed, and it can be divided into color contrast, complementary color contrast and cold and warm contrast.
In the design of color-to-color contrast, the contrast should be just right, so that the screen is gorgeous and decent, and the Chinese are not floating, resulting in harmonious and harmonious beauty.
The harmony of the colors is on the ten hue rings, and the colors on both sides are called harmonic colors. The color harmony gives people an implicit, rich, elegant, pleasant and comfortable feeling. The main methods of reconciliation are:
Similar tones and. It refers to the color with the same color and different brightness, such as light green, green, dark green with light red, red, dark red.
Approximate hue sum. It refers to the combination of different colors that contain common ingredients, such as orange, vermilion, and yellow, all of which contain yellow components.
The rhythm and rhythm of color is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, hardness and softness, height and weakness, and facts and so on. These two contradictory changes are not simply repeated. It is a rhythmic movement in many forms. It has both repetition and development. It restricts each other and advances each other, reflecting the natural harmony. From the screen effect, there are fierce, stable, happy, melancholy and so on. Various colors are used to embody the same theme as an organic whole and are incorporated in the rhythm of the rhythm. (Wen Ting) ("China Food News, Packaging and Machinery Weekly")
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