Packaging and "Humor"

A humorous package, called "Humor Packing." "Humorous packaging" is a packaged work designed to grasp the characteristics of the product and to create a rich imagination, in the form of comics, photography, etc., through exaggeration, metaphor, anthropomorphic methods, subtle expression techniques, and careful design. Such packaging can often be easily articulated artistic effects and magical promotional effects.

In Europe, America and Japan, humorous packaging and humorous trademarks are everywhere and are very popular. For example, the soybean milk produced by Japan’s Tokyo Mitsubishi Kasei Foods Co., Ltd. has a fat, anthropomorphic “bean man” painted on the box. The two hands grip and do bodybuilding exercises, and the body is plump and strong, fully demonstrating the nutritional characteristics of the product. It is fun and amiable. A rice cake made by Japan's Niigata Sankyu Food Co., Ltd. In addition to exquisite color photographs and names, the front of the packaging bag is designed to be accompanied by a humorous cartoon of a boy who presents flowers to the girl and whispers to express love. memorable. The work vividly embodies the children's happiness and loveliness, creating a mood of innocence and childlikeness.

The famous Swiss Nestle Foods company's "Nestle" trademark is the crown of humor. With its humorous and concise manga language, it gives the trademark an extremely rich feeling and profound connotation. The pattern depicts the mother bird feeding young bird in Nestle. It highlights the great motherly love spirit and the deep affection of caring for children. For example, the food produced by the company is rich in nutrition, delicious and devoting to the people. This world famous brand with long history has made people feel warm and friendly with its strong human touch. Of course, as the products sell well all over the world, it also brings considerable economic benefits to the company.