International brand trademark design taboo

First, trademarks cannot use geographical names
The use of geographical names as trademarks can only indicate the place of origin of the goods and will not enable consumers to identify the role of the producers of goods, and it will easily lead to confusion in the place of production. There are a large number of geographical names as trademarks in the domestic market, such as the Yellow River license car, the Beijing brand TV, etc. However, it is better not to use geographical names for trademarks exported because many countries’ trademark laws lack geographical features and geographical names. It is shared by all and should not be registered for the exclusive cause of a certain producer. Some even have to reluctantly register with a lot of restrictions, such as the Qingdao Beer and Zhonghua cigarettes.

Second, the meaning of the surname used in the foreign language used in the trademark
Some countries’ trademark laws stipulate that the use of surnames as trademarks must be subject to my consent.
If I die soon, I must seek the consent of my legal representative or agent. The English accompanying some of our trademarks happens to be the foreigner’s surname or the surname. For example, “Vio le t” in English of the “Violet” brand, “Fo r w a rd” in English of the “Forward” trademark, “D iam ond” in English of the “Diamond” trademark, and “Sw an” in English of the “Swan” trademark Similar to or similar to the British surnames Violette, Forwater, Diamond, and Sweesson, such trademarks have encountered difficulties when registering abroad, and some of them cannot be registered at all.

Third, it should not use digital as a trademark
The use of digital as a trademark in many countries is considered to lack its distinctive features, and the figures are common to all human beings and should not be exclusively owned by a certain producer, so they are not registered. Some countries are very jealous of individual figures. For example, Western countries think that “13” is an unfortunate and dangerous figure, and it is avoided on any occasion. In some countries, the law stipulates that the number can be registered as a trademark, but the condition is that the trademark has been widely used or has become famous as a brand name. Therefore, it is best not to use numbers as a theme for designing trademarks for export goods.

Fourth, the trademark text, graphics, colors, etc. should avoid bad meaning
Some national trademark laws have made special provisions according to the customs of the country, or they are habitually hanged. The design of branded trademarks for export goods should be adapted to the local cultural and cultural traditions, and should not be contrary to local customs and national religious beliefs, especially taboos everywhere. For example, white elephant batteries exported by China are very popular in Southeast Asia, because "White Elephant" is a good fortune in Southeast Asia, but no one cares about the European and American markets, because "White elephant" in English "W h ite E leph "An t" means something that is useless and annoying, and no one likes it. China's "Blue Sky" brand toothpaste is exported to the United States. Its translation, "B lu e Sk y", becomes a bond that the company can't receive. Sales are undoubtedly a problem; in China, deer is generally regarded as a symbol of happiness, liveliness, and longevity, but in Brazil and other places it is a common name for “homosexuality”; Japanese people regard turtles as a symbol of longevity, and China’s taboos are The cranes and pines are regarded as longevity; the French cranes are synonymous with stupid and adulterous women; peacocks are beautiful in the minds of the Asians, but in France they are the names of the adulterates; the tulips are the national flowers of the Netherlands, and they are in Syracuse. It is a symbol of love, but in the eyes of the French it is unsympathetic; Sri Lanka and India regard the elephant as a solemn symbol; in the European word the elephant is a clumsy synonym; Islamic State The design of pigs and similar pigs is forbidden; dogs are considered unlawful in North Africa; Chinese pride is popular in Southeast Asia, Europe and the United States, and it is considered a sham, but Islamic countries have a sense of disgust; Western People are jealous of black cats and think that black cats are an ominous thing; Australia bans rabbits because rabbits are a local hazard; Japanese people love cherry blossoms and avoid the lotus, and also taboo chrysanthemums that represent the royal family; Arabs disable the hexagonal star map;
Italian bogey orchid map; Czechs use the red triangle pattern as a poisonous sign; France bans spades, and thinks that spades are a symbol of the dead; Americans use red to represent anger, dark colors mean blemishes, blue means worries, and yellow symbols 怯懦The Swedes banned blue; western countries were unlucky with black, and eastern countries were unlucky with white; British people were jealous of yellow; Chinese and Thais considered yellow as solemn, noble, and power, while Ethiopians performed funerals. Wearing yellow clothes; in Latin American countries, people associate purple with death; Japanese people regard traditional colors as red and black and prefer; green gives a feeling of coolness and tranquility, and is generally accepted in countries such as Italy and Singapore. Welcome, but the Japanese believe that green is not good fortune; because of the existence of these special taboos in various countries, it is required that when designing branded trademarks for export goods, we should not be free to do what we want, and avoid them. The design of brand trademarks on the international market must conform to the local laws and regulations of the market countries, and must also comply with international practices in order to apply to the relevant departments for registration and obtain exclusive rights to trademarks.

The design of the brand logo should show the characteristics of the company or the product. The uniqueness of the brand logo design can make the company's brand stand out from thousands of brands, and it is easy to attract consumers' attention.

The brand logo design should imply to the consumer the effectiveness or quality of the product. For example, when the “Sp r ite” beverage first appeared in the Hong Kong market, according to the conventions of Hong Kong and Macao to acquire auspicious psychology, it was dubbed as “Spiritually beneficial” according to its sound. The sales situation was not good. Later, it was renamed "Sprite". It gave people the impression of cooling and quenching their thirst and the products were accepted by consumers. Among the shampoos and hair care products sold in China by Procter & Gamble Co., Ltd., there is a brand called "Rejoice," which means the hair is flowing and soft, which can fully display the characteristics and quality of the goods and leave consumers with a good mentality. Aftertaste.