Gertrude Boyle
In 1938, the Columbia brand was founded in Portland, Oregon, USA. Initially, it was just a family workshop for raincoats. The reason why it is called Columbia is because there is a river with the same name in the area.
Before the 1970s, Columbia products did not have much of a sensation. In 1970, the company's chairman, Neil Boyle, died suddenly. His wife, Gertrude Boyle, who was originally at home, was pushed to the front desk of the company management. What people can't think of is that the housewife is very motivated and has brought the company back to life within a few years. In 1984, Gertrude Boyle personally endorsed the company’s products as a boss and served as a series of television commercials. He demonstrated the high quality of Columbia products with humor and powerful performance. In the minds of Americans, Gertrude Boyle became "the Colombian firm mother."
The Columbia brand has always attached importance to the development of practical technologies. In 1982, it produced a detachable multifunctional jacket inside, which caused a sensation in the industry. In 1985, it launched the Bugaboo Parka three-in-one multi-functional jacket, which created a sales miracle of 1 million in the first year. Since then, almost all outdoor brands have adopted this practical design concept. In 1989, Columbia finally became the first outdoor brand to lead the United States.
In 1991, after continuous research and innovation, Columbia developed Omni-Tech, a patented all-weather cloth. This fabric has a waterproof, windproof, breathable function, the surface of the waterproof coating so that the rain can not penetrate, the underlying breathable film is to help the body discharge body sweat. It is said that even if it is washed 20 times, this fabric can still maintain 80% waterproof effect.
In 1997, Columbia also exclusively developed and launched the patented quick-drying cloth Omni-dry. This fabric not only absorbs moisture quickly, but also effectively evaporates water. Its water absorption capacity is three times that of a normal cotton cloth, its volatilization speed is twice that of a normal cotton cloth, and the wearer is suitable for various outdoor activities.
The development of this series of technical materials will help outdoor sportsmen not be affected by any weather, thus making Columbia become a brand that is truly respected by enthusiasts of outdoor sports. In 1998, Columbia successfully listed on the Nasdaq, further consolidating its leading position in outdoor apparel manufacturing.
Today, Columbia is one of the largest outdoor apparel brands in the world. Its products have expanded from the original rain gear and raincoat to various types of outdoor clothing and accessories, including T-shirts, shirts, windbreakers, functional pants, backpacks, and sneakers. Ski suits and so on. Its products are of exceptional quality and suitable for a variety of outdoor activities such as hiking, skiing, hiking, biking and more. In the world-famous wild adventure “Eco Challengeâ€, participants are required to compare climbing snow-capped mountains, cross-country races, rowing boats, mountain climbing and bicycles in places where people are rarely visited. Since 1995, Columbia has been the designated costume for this competition.
Columbia's annual sales exceeded US$1 billion in 2004. In 2005, the Chairman of the Board of Directors of Columbia and the brand spokesperson Ms. Gertrude Boyle visited Hong Kong and Shanghai and announced that they would vigorously explore the markets in Hong Kong and Mainland China.
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