Single-layer PET beer bottle in Russian market

SUN Interbrew is an Interbrew Belgium subsidiary in Russia. In 2003, the main high-end beer they produced abandoned traditional glass bottles and used the company's original Pivopack new beer packaging. Pivopack is a single-layer polyester bottle that is the result of the close cooperation between Interbrew and the Italian bottle and preform producer M&G (Mossi & Ghisolfi). It is said that it is the world's first single-layer barrier reinforced polyester bottle.

As a new packaging solution that is more economical and more convenient for consumers, Pivopack uses M&G's newly developed PET resin ActiTUF as the raw material, and adopts M&G's exclusive oxygen-removal technology to achieve only container loading. Deoxygenation after oxygenation with oxygen.

The Klinskoye beer from the Pivopack bottle was first introduced in the Russian market in February 2002 and is available in 1 liter and 5 liter bottles. The bottom half of the bottle is cylindrical and the top is tapered. Ms. Tatiana Putchkova, marketing manager for product innovation at Interbrew, responsible for the Russian market, explained that this unique appearance was determined after an in-depth consumer survey. "The bottle's waist recess and the orange peel-like bottle design greatly facilitate consumer use." For bottle manufacturers, single-layer PET material enables preforms to be processed on standard machines; For the people, Pivopack provides a portable package that can keep freshness.

Pivopack is currently only used for a brand Klinskoye, Interbrew company said that as consumers demand for PET bottled beer grows, they plan to gradually introduce the packaged products in other markets.