The color design of the carton packaging and decoration is attached to the graphics, text and muscles. It not only needs to be beautiful and elegant, to meet people's aesthetic requirements, but also should be highly coordinated with people's psychological feelings. Color design is mainly considered from the following aspects:
1. Color tone
Hue is the general tendency and overall sentiment of the color configuration on the screen. It is the dominant color of a group of colors and has an absolute advantage in the entire screen. Packaging requires a visual standout on a long-distance shelf to convey product information, which requires a strong overall tone to match. Therefore, the key to packaging color design is color design. The color design requirements are unified with the main functions of the product. For example, the gift packaging should be red, orange and other cold beverage packaging should be cold. Tonal design requirements should be unified with the times, with different regions and different ethnic groups ’color preferences, to be able to adapt to this change and follow the trend of the times. Use light yellow, green; Manchu people like yellow, purple, red, blue and avoid white. Color design should fully consider these traditional habits to make the product popular. For export products, packaging design can only respect the customs of other countries or nationalities of other countries.
2. Color contrast
In the twelve hue circle, the two colors that are opposite each other are called contrast colors, and the difference in hue brightness is the largest, leaving a sharp and strong contrast. Only through contrast can colors express their image correctly. The comparison mainly includes the following three aspects: Brightness comparison includes the contrast of the same hue and different hue, which needs to be repeatedly compared to accurately express. Brightness contrast can enhance the sense of lightness. The stronger the contrast, the clearer the visual effect, otherwise the more blurred the visual effect. Purity comparison In the same hue, the higher the purity, the more vivid, the lower the purity, the more turbid. Purity contrast can enhance the sense of richness. Color contrast is the phenomenon of color shift caused by different hue when two or more colors are juxtaposed or alternately changed, and can be divided into temporary color contrast, complementary color contrast and cold and warm contrast. In the design of color contrast, the contrast should be just right, so that the picture is gorgeous and not trivial, flashy and not floating, resulting in a harmonious and harmonious beauty.
3. Harmony of colors
In the twelve-color circle, two similar colors are called harmonic colors. The harmony of colors gives a subtle, rich, elegant, pleasant and comfortable feeling. The main reconciliation methods are:
Similar shades refer to the combination of colors with the same color but different lightness, such as the combination of light green, fresh green, dark green or the combination of light red and deep red. The approximate hue and refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow all contain yellow components, which are easy to coordinate together.
4. The rhythm of color
The rhythm is an important factor that constitutes the sense of form in the picture. There are many changes in the picture, such as strength, size, light and dark, rigidity, height, virtual and real, etc. The alternation of these contradictory parties is not a simple repetition, but a repetition. Various forms of rhythm movements have both repetition and development. Each aspect restricts and promotes each other, which reflects the harmony of nature. From the screen effect, there are fierce, stable, happy, melancholic and other printing tools. Various colors form an organic whole to reflect the same theme, and are integrated in the rhythm of rhythm. In the color relationship, contrast is a factor of change, and reconciliation is a unified factor. The basic requirement of packaging color design is to handle the relationship between change and unity, seek change in unity, and unity in change, the two complement each other. At the same time, the good color effect of packaging does not lie in the use of many colors. The key lies in the selection and coordination of colors. Too much color is easy to produce a messy "flower" feeling, which seems tacky.
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