An ambition about the first brand
After graduating from the Economics Department of Jinan University in 1996, Wang Hao was assigned to work in the official journal under the Commission for Economic Reform. Contrary to the current young people who flocked into the system, he chose to leave in just one year. "I want to do market-related work, I want to experience more." With such an idea, Wang Hao entered a Guangzhou-based flooring company with a state-owned background to take charge of the market.
At that time, the floor company where Wang Hao was located was in full swing, competing with the icon to compete with the north and south, and vying for the top brand in the industry. However, due to institutional reasons, the company eventually lost its first brand. Wang Wei said: "As a marketing person, there will be such ambitions. At that time, it was a pity to lose the arm." In 2007, Wang Hao joined the Sophia wardrobe and began another journey of chasing dreams.
Sophia has a decentralized boss, and Jiang Yan, the chairman of the board, handed over all the market work to Wang Hao. At that time, the custom wardrobe industry has just emerged, the market is immature, the standards are not systematic, and the methods are not clear. Wang Hao is about to face: how to establish a mature market system. Wang Hao did not live up to the trust of the boss. In a few years, Sophia quickly and steadily grew into the industry's first brand. Wang Wei said: "This kind of opportunity can be met in my career. I am very lucky that I have met."
a spirit of coexistence without harm
Wang Hao spent a lot of time on business trips. He traveled all over the country and was in contact with all kinds of people. He even regarded frequent business trips as a pleasure. In direct proportion to the pay, Sofia's dealer group is considered to be the most prominent in the financial strength, management ability and management ability of the peers. For the rush of the past few years, he concluded: "If I have done something in the past few years, then there is only one, and strive to improve the average level of Sofia partners."
Managing channels means having to do one thing – “cutting down†dealers who can't keep up with business development. This is one of the most painful things that Wang Hao thinks. "When we have to withdraw a dealer, we will try to get him back, not hurting his real interests, even his last order." Wang Wei said that he positioned himself as a dealer. The bond between them is "coexistence, not management."
Wang Shuo’s "non-harmful coexistence spirit" was also implemented in Sophia's face to peers, and even more. In 2010, Sophia actively participated in and promoted the establishment of the first industry organization of the whole wardrobe industry - the National Federation of Industry and Commerce Federation Furniture and Decoration Industry Chamber of Commerce. At the same time, Sophia took the initiative to invite colleagues to visit the factory, in the wardrobe industry set off a mutually open atmosphere. It is this behavior that makes Sofia respected by its peers.
Growth: the confusion of professional managers
Wang Wei believes that his personality is in line with the characteristics of professional managers: there is not much demand for himself, but he has a sense of responsibility for the requirements of others. Like most professional managers, career aspirations are one of his inner motivations. With his participation, the rise and listing of Sofia allowed him to complete his ambitions about the “first brandâ€.
In an interview with the media once, Wang Wei said that his simplest wish is to let go of his work, hide in the mountains, read a few good books, and sleep a few well. As Sofia gradually entered the mature road, Wang Hao could finally travel less frequently, but it was farther away from his "simple wish."
“In the past five years, I feel that using my existing ideas and vision can drive the development of Sofia. But as the company develops, I have to keep up with it.†Wang Hao knows very well that he once “cut off†Like those dealers, facing a fast-growing company, it is not to keep up with it or to be smashed by it. He said: The more you feel that you have achieved something, the closer you are to being powerless.
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