Yesterday, the reporter visited the Xiamen market and found that although the price did not drop significantly, the sales of mahogany furniture was “a glimpse of a thousand milesâ€. The red-green merchants with a slack business had to take out the “sincerity†of the cost price to ease the pressure on the funds. The industry believes that the "cold flow" of the mahogany furniture market will last at least until the end of the year, and the second half will be a critical period for merchants to fight for capital and strength.
Did not make a business in a month
Although it was a weekend, Xiao Li, who worked in a mahogany furniture store in Mu'er, was very leisurely, and he had already adapted to the bleak business of "not coming to a guest in the morning, not opening all day."
“Like our brand and repeat customers, the decline in sales is not very obvious, but the enterprises that are doing low-end products may not be able to have a good time this year.†Gao Jun, head of Hongmu Redwood, revealed that this year, Xiamen’s furniture stores and surrounding areas The furniture market has shrunk a lot, and overall sales have fallen by at least half compared to last year.
What makes Mr. Chen, who has been doing mahogany business for more than a decade, is that he lost money in the first half of this year. "The last month did not open a single order, only rent, wages, utilities, etc., lost tens of thousands in a month." In his memory, even in the off-season in the past, you can do a few transactions every month.
The reporter interviewed Mu Song and found that the situation of Mr. Chen is not a case. This year, the mahogany furniture market generally suffers from “cold flowâ€, and some furniture stores even have redwood merchants to withdraw the cabinet.
"Cold current" will blow for a while
The sales volume was seriously frustrated, and the price naturally “cannot lift the headâ€, especially the low-end mahogany furniture. Redwood merchant Gao Lin said that some large-sized and good-quality mahogany, although the price has not declined, but this year has not risen, and the average low-end mahogany furniture, the average price fell by 30% to 40% in the past six months.
"Although I don't want to say that it is a price reduction promotion, I have to admit that many merchants are selling at the cost price in this year's mahogany furniture market. We are no exception," said a man of the Mu Mu, Mr. The era of profiteering of mahogany furniture has long passed. In order to withdraw funds and guarantee supply, their products are all zero-margin sales, and the overall profit margin has dropped by about 20%.
As early as the second half of last year, due to the negative news of the entire economic environment and the proliferation of fake furniture in mahogany furniture, the mahogany furniture market has a "cold" sign. In the view of Huangshan, this "cold air" will continue for a while, even in the second half of the peak season is difficult to change.
"If there is no way to support the first half of the year, it is estimated that some small dealers will withdraw from the market." Mr. Chen believes that the mahogany furniture market in the second half of the year is to fight for capital and strength, so it will also face a "shuffle operation." .
Merchants still have confidence in high-end rosewood
However, the reporter of the Herald found that a small number of merchants holding high-end mahogany furniture are still confident in the entire market.
"The price of high-end mahogany furniture has fallen slightly, but it is still firm. This is determined by the special nature of mahogany." Huangshan told the reporter that the price is rare, and the better the price of mahogany, the less likely it is to fall. Time, high-end mahogany is still the focus of preservation and appreciation.
Mr. Chen also said that after years of hype, the low-end mahogany furniture has soared in price, which contains a lot of water, so the price will be “waist†when it is cold; and high-end mahogany furniture is different from ordinary furniture. The high artistic value is deeply loved by collectors. "Whenever, the price of high-end mahogany furniture will not dive sharply, and there is still room for preservation and appreciation."
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