Buck Manor Zhou Youlong: The soul of the furniture and the label in the living room

Zhou Youlong, general manager of Buck Manor

[Reporter]: Hello, everyone! Today, we are in the live broadcast of Zhou Youlong , the general manager of Buck Manor , Mr. Zhou, hello!

[Buck Manor]: Hello everyone.

[Reporter]: Mr. Zhou, hello! First of all, please tell our netizens about the general situation of our Bach Manor exhibition.

[Buck Manor]: This time, Buck Manor has an exhibition area of ​​200 square meters. In the decoration, we broke through the previous decoration style. We used an element of European and American homes, which is the Roman column and lines to create an atmosphere.

[Reporter]: So what is the main theme of our participation this time?

[Buck Manor]: The soul and label of the furniture is in the living room. The focus and essence of the living room is on the sofa, so we say that this year we are launching a series of European and American living room products that mainly reflect high quality and high quality.

[Reporter]: As one of the few high-end European and American furniture companies, why did our Barker Manor participate in this furniture exhibition?

[Buck Manor]: The Furniture Fair is a grand event in our industry. We are constantly showing our brand and the design concept of our products through the furniture exhibition.

[Reporter]: It is mainly to reflect the design concept. This time we learned that the dealers in the first line of the Buck Manor have come to our exhibition site. Can you tell us about the specific situation and grand occasions that arrived yesterday?

[Buck Manor]: Yesterday our dealers nationwide were basically present. They felt quite satisfied with the market analysis we made this year, and many customers are placing orders.

[Reporter]: Then our dealers in Buck are mainly concentrated in the first-tier cities in the country. Then we will continue to expand our channels in the later stage, and go to the second and third tier cities? Will there be this trend?

[Buck Manor]: Yes, because as we have done one or two second-tier cities, now with the higher living standards, there is a great demand for high-grade furniture, so let’s say next. The goal is to go to the second and third tier cities.

[Reporter]: That means that the second- and third-tier cities also have high-end consumers. What kind of consumption characteristics do you think this group has?

[Buck Manor]: They are first and foremost about your products, your design philosophy, and your style. These requirements are also very high, and many of them need quality products, so they need this product.

[Reporter]: In the view of this furniture industry, many people think that the general situation in the first half of 2011 to 2012 is not very good, then what do you think is the biggest change in our furniture industry in Sichuan in 2012? Does this change have any impact on our own company?

[Buck Manor]: Through the exhibition, I looked at the situation of our entire Sichuan furniture. The overall manufacturing level is improving, including production and design. This is the most happy thing in our industry, because it represents our whole The overall improvement in the quality of Sichuan furniture will also occupy more market share.

[Reporter]: That is to say, although the overall environment of the industry is not very good, but the company's continuous improvement of its manufacturing level and technology, may also have a certain improvement in the industry, right? Is Buck also maintaining such a continuing growth trend?

[Buck Manor]: It should be like this, because the increase in our last year and this year is quite satisfactory to our company.

[Reporter]: We are very satisfied with Zhou’s, indicating that this increase is very large, so in the next half of the year, or next year’s goal of the next year, what kind of measures will the company continue to maintain? The amount to break through this increment?

[Buck Manor]: I just mentioned that we used to enter the first-tier cities. In the latter step, we will enter the second-tier cities. Through the continuous development of second-tier cities, we will have breakthroughs in second-tier cities.

[Reporter]: In other words, sinking into other channels and opening up some new channels to achieve our further increments?

[Buck Manor]: Right.

[Reporter]: Ok, I wish Buck will bring us more surprises and achieve better results. Thank you, Mr. Zhou for accepting our interview.