Mintel Previews Organic Makeup Trends

According to Mintel Global New Product Database, Mintel Global New Product Database shows that organic trends are rapidly expanding into the field of Makeup, just like the development of other cosmetics industries. Although at present, this market share is not very large (such as only one percent of makeup in 2007 is in the form of pure organic makeup), the utilization of organic makeup in the past year has been based on the past There has been a good momentum of doubling. In addition, the company also said that there are a total of three representative organic makeup products in the global cosmetics market, namely nvey eco and Miessence in Australia and Couleur Caramel in France. These three series are organic cosmetics that have passed the global certification. Of course, many other growth points are slowly evolving from some of the most famous natural skin care brands to organic makeup, especially in the United States and Europe, where new brands are starting to produce organic makeup. In addition, it is commendable that in the field of make-up, the intersection of organic and mineral has become more and more obvious and expanded.

In fact, since L'Oreal Paris launched the popular mineral powder in Europe in 2007, it has opened a new era of new, natural and healthy foundations for women around the world. Overall, the researchers said that the mineral wave continued from 2007 to 2008, and natural and harmless makeup became the best choice for women. 08 make-up is naturally the most popular target of “mineral powder”. With the arrival of spring and summer of 2008, attention should be paid to delicate skin hypoallergenic and oil control during the season conversion process. At this time, the skin is very sensitive to the outside world and the need for hydration is gradually weakened, and the secretion of oil begins to increase. When applying makeup, it is no longer suitable to use a thicker foundation. Instead, you should choose a foundation that is light and harmless to the skin. First of all, Mintel introduced the uniqueness of organic makeup from three global certified organic cosmetics.

The success of Nvey Eco's products has fundamentally proved that the expression "environmental makeup will reduce product performance and application" is an unfounded paradox. This is mainly due to the fact that the powder of the mineral powder is very fine powder compared to the conventional foundation, and it is not compressed into a powder, so it does not contain grease. The size of the particles is controlled within a certain range without blocking the pores. It contains very little chemical ingredients and chooses 100% natural skin-friendly ingredients to fully utilize the special effects of mineral elements. Even sensitive or reddened skin can use these gentle elements; because it does not contain talcum powder, it will not dry the skin, but also moisturizing effect. The product line is certified to have a higher color effect and long-term stability characteristics. For example, Organic Organic Lip Lustre contains coconut oil, castor oil, natural beeswax, honeysuckle extract and orange juice, while Organic Mascara contains vitamin B5, ramie and horsetail herbal ingredients (allegedly Helps enhance, shape and increase eyelashes for a more perfect feel. All Nvey Eco products are tested without animal body ingredients and various parabens, sodium laureth sulfate and petroleum based ingredients and propylene glycol propylene Glycol, GM ingredients and mica talc.

Also from Australia is the Miesses Organic Cosmetics Organic Cosmetics Company. The organic makeup products are made from freshly pressed fruits, nuts and rapeseed, rich in vitamins and minerals. For example, Translucent Foundation contains aloe vera leaf juice, purified water, jojoba seed oil, zinc oxide, corn starch, sunflower oil, vitamins and natural resins to reduce pollution, prevent UV radiation and free-destruction factors. It keeps skin hydrated, smooth and smooth. In addition to the super skin-friendly nature of minerals, it can completely conform to the skin, giving the skin a light and non-inductive covering experience. Coincidentally, the ingredients of the mineral powder series that L'oreal Company pushed in 2008 are also completely from nature. The difference from the general foundation in the market is that the main components of the mineral foundation are titanium oxide and zinc oxide, which have Excellent protection. The former is considered to be a mineral UV filter that protects the skin from premature aging caused by sunlight. The zinc oxide is a highly concealer that makes the makeup calm and calms sensitive skin while not varnishing. Even if it is used to cover red and swollen acne and flushed nose, don't worry about skin irritation, which is one of the most critical parts of the Miessence product.

This is also the case with the French Couleur Caramel range. The fact that the natural organic ingredients in the product formula, as well as the fact that it does not contain any part of the animal's body, guarantees the high performance of the product and plays an important role in the health of the body. If it does not contain any synthetic chemical fragrance ingredients, pigments and preservatives, it can guarantee the healthy development and function of human body functions in a certain sense.

These three certification products and companies are quite innovative in their interpretation of nature and the organic world, but organic makeup is certainly far from being limited to this. Mintel's research also indicated that there will be many very practical trends in the field of make-up special organic makeup in 2008. For example, many more effective anti-aging substances have been introduced into organic cosmetics such as Retinoids, alpha hydroxyacids, antioxidant anti-oxidants, vitamin C and hyaluronic acid. Just look at these interesting names to know the essence of nature. Second, rare natural raw materials also play an important role, highlighting the organic theme. This year, major brands have taken the most precious natural ingredients from nature and used them to awaken the skin. Although the names of those elements are complex and difficult to understand, the effects are obvious to all. In 2008, Guerlain's star product Orchid Ultimate Repair Serum contains the highest concentration of Royal Orchid's vitality, La Mer's Eye Concentrate's special hematite, which is said to be able to solve with electromagnetic energy. Eye skin problems.

Mintel also said that by 2008, the profit of the organic beauty industry will reach 5.8 billion US dollars. Ginger, cocoa, avocado, mushrooms and apples all become skin care products and are “eaten” by the skin. It is worth noting that as the sun protection value goes from SPF15 to SPF50, the pace of sun protection is getting harder and harder. Science is looking for other ways to counter the increasingly powerful sun rays. Nanotechnology is one of the human gospels. The newly discovered SLN solid lipid nanoparticles and NLC nanostructured lipid carriers have better sun protection effects. The global new product database also shows that black tea can provide double protection for the skin, sun protection and repair of skin DNA. The skin is repaired because it is rich in antioxidants, so skin care products containing black tea or even green tea can play a dual role in the skin, while repairing sunburned skin. It can be seen that the addition of these ingredients enhances the performance of organic makeup.

There is no doubt that in 2008, more organic cosmetics and organic cosmetics will be launched and won the hearts of consumers. From the data of the global new product database, the national characteristics and ethical considerations of the products will be more obvious. The product segmentation according to age will also contribute to the final formation and deepening of the diversity of makeup.

Mode Cosmetics Cosmetics, Inc. announced that it will introduce a new face and eye make-up that features natural organic ingredients. Devita International of the United States plans to introduce a 100% vegan make-up, mainly in green packaging, suitable for female friends between the ages of 40 and 70. Von Natur also plans to add more color choices based on existing make-up, launching an environmentally friendly mineral-free organic makeup that does not contain mica talc. In addition to the ingredients of the product itself, packaging is also key. Germany Elysambre Secret Garden make-up company is the main environmental protection concept and environmentally friendly packaging. In addition to organic ingredients such as grape seed oil, shea butter, sunflower oil, soybeans, black tea, apricot oil, karanja oil, Arctic blue essence and vitamin E, organic packaging is eye-catching. The liquid foundation of the product is mainly used in tubes and can be extruded into reusable glass bottles. Products such as lipsticks and lip gloss can be refilled, and the packaging advocates a recyclable concept. For example, the eye and face foundations are all white outer bags with large and brightly colored flowers and plant motifs that strengthen natural and organic. Product image.