The Effect of Poster Polishing on Visual Effect

First, the color of the reaction color perception is a very powerful emotion in the visual process, because the visual response to color is strong and immediate. Colors can be associative, can serve as a symbol, can manipulate emotions... all kinds of emotions can easily be triggered! Red is excited and it reveals a high degree of dignity and serious expression.
Green - reminiscent of the natural freshness, comfort, absolute silence, dignity ... .... It is the calmest of all colors.
Blue - cold and watery, it feels more negative and passive, but it also conveys two conflicting emotions: stimuli and tranquility.
Yellow - is a happy, gentle, sunny, relatively active, and active attitude.
White - represents pure and unblemished. These visual responses to color are all products of additional explanations derived from learning.
Second, the coldness and warmth in the vision, the light and the dark, the "cold" and the "warm" words have nothing to do with the pure hue! It is because the color of the natural world gives people a feeling of temperature change, so that people accumulate experience in the pure hue.
"Cold" and "warm" are used to describe color. It is only in the field of temperature sense that it is the strongest and powerful!
The nature of color expression can only be best described by using "cold" and "warm".
Warm colors - representing the narrowness of closeness, intimacy, and humanity!
Cold tone - represents the majesty of distance, deformation, and temperance!
The amount of light that stimulates our eyes is more or less, resulting in a visual difference between light and shade, which is lightness and darkness. High-brightness colors seem to be larger and closer, called inflated colors or advancing colors. The lightness of darkness will appear to be smaller, and it will also be backwards. It will be referred to as shrinkage or retrogression.
Bright and dark colors have a different sense of weight in people's psychological feelings. Dark colors - producing a sense of legitimacy, dignity, authority, and hardness. Bright colors - will look light, psychological pressure, easy to get close, relaxed and happy feeling.
Third, visual communication Visual language is the use of visual elements "shape" and "color" as the main vocabulary of visual communication. This kind of mode of transmission originated from the art form, because of the commonality of human visual perception, has become a communication method that conveys the function and communication efficiency more than language.
The freedom of creation of posters is more complex in terms of content and form, and their functions are more persuasive and informative. Its "shape" and "color" are highly visually communicateable and can bring people closer to the cognitive gap. The diversification of "shape" and "color" can also make visual communication more vivid and exciting!