[ Chinese wardrobe network ] Children, is a special group, pure and fragile, full of curiosity about everything outside. A good wardrobe must be inseparable from a good design, good design can open up children's minds, but also bring good memories to children's childhood life. Spring is coming, and the children's wardrobes on the market are beginning to rotten.
Children's wardrobe lacks the designer's "innocent" into the industry phenomenon
Children's wardrobe is still "innocent"
Children are a special group that is pure and fragile and full of curiosity about everything outside. Although the body and age are not mature, there are many ideas and personality. Children, the treasures of every family, are responsive, and they are best served as much as possible. In such a demand environment, children's furniture came into being, and children's wardrobes are also flourishing. The child is growing and the idea is getting more precocious. However, the domestic "children's wardrobe" is still like a child in his 10s. In terms of appearance and personality, he is still childish and can't keep up with the children's needs.
After 00, children want to use products with ideas and personality, but most children's wardrobe companies are still using the "innocent" form and display;
Parents after the 80s hope that the design of the children's room is more practical and more reasonable, but most children's wardrobe companies turn a blind eye to this, lacking the overall matching service, let the children's room to accommodate the children's wardrobe.
Children's wardrobe designer is missing
Visiting the furniture market learned that today's children have very high requirements for the furniture in their rooms, especially the wardrobes. The children's wardrobes that are currently designed on the market are too childish. In the face of the buyer's dissatisfaction, a well-known children's furniture brand leader told Xiaobian last year that their new products in 2013 will be more mature. However, a year later, when I walked into his showroom again, I found that “colorful†and “various styles†are still the biggest features of their products. The appearance of the children's wardrobe is not too immature, it is similar to adult furniture, and the homogenization phenomenon is serious and has no special features.
Want to give children a custom closet, the business is called "no way"; want to let the shopping guide give some purchase advice, hear only a rigid product brief; want the brand to give a design according to their children's room and its product features, get the answer It is "no designer"... Consumer demand for consumers is undergoing a radical change, but the pace of the children's wardrobe brand has not kept up, farther and farther.
Domestic children's furniture has not found a way to go, not to mention the children's wardrobe, the enterprise is only at the stage of exploration, and can only rely on homogenization competition and price competition to occupy a place. However, this strategy is not a long-term solution, and it is not a good policy. The wardrobe enterprises should gradually get rid of the tenderness and mature, so that they can shine in the children's wardrobe market.
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