Baidu Lotte Joint Venture will be formally established in Tongzhou tomorrow, and Nakamura Akira will also appear as the person in charge for the first time. At present, the basic organizational structure of Baidu Lotte has taken shape, and it is expected to be officially launched in July 2010. It is reported that Tongzhou was chosen because the local policies supporting e-commerce are more favorable.
After nearly three months of public announcement, Baidu Lotte Joint Venture will be officially established in Tongzhou District, Beijing tomorrow. At that time, Nakamura Akira will also officially debut as the head of the joint venture company.
Ren Xuyang, vice president of Baidu Business Development, revealed that Baidu Lotte chose to be established in Tongzhou, mainly focusing on preferential policies in this region. In February 2010, China International E-commerce Demonstration Base settled in Tongzhou. It is reported that 13 well-known e-commerce companies including Jingdong Mall and Dangdang have visited Tongzhou.
At the same time, the government of Tongzhou District is also studying the interim measures for the development of e-commerce enterprises. From the tax support, capital support and talent incentives of land and office for three types of enterprises, such as B2B, B2C and third-party e-commerce registered and paying taxes in Tongzhou Special rewards are given.
Ren Xuyang confirmed to Sina Technology that the basic organizational structure of Baidu Lotte has been formed, and the employees are composed of Baidu, Lotte, and social recruitment. At the same time, Ren Xuyang said that Baidu Lotte will be officially launched in July 2010.
Further information showed that Akira Nakamura, who had already come to China, will attend the "Fifth SME E-commerce Application Development Conference" on April 24 and give a keynote speech in the opening period. The disclosed content shows that as the CEO of the joint venture company, Nakamura is expected to disclose the joint venture's development strategy in China for the first time in public.
On January 27, 2010, Baidu and Japanese e-commerce site Rakuten announced that they will jointly establish a B2C online shopping mall. In the joint venture company, Lotte has a 51% stake and Baidu has a 49% stake. Both parties will jointly invest $ 50 million in three years. According to the agreement, the two parties jointly form the board of directors of the joint venture company, and the main management personnel will be dispatched by the headquarters of Lotte.
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