As the property market warms up, the home building materials market has also seen a warming trend. “May 1†is one of the hottest decoration nodes in the year, and home building materials companies will naturally not miss such a good opportunity. In order to seize the flow of people, reach sales, flooring and other home building materials companies have done enough articles on promotion. However, due to the impact of the economic environment and the expansion of the store, this year's "May 1" building materials market performed in general, and there was a promotion differentiation.
How many joys and differences in promotion?
“Before the Ching Ming Festival, it is humid and rainy. It is generally the off-season of traditional decoration. During this period, the suppressed purchase demand is often reflected in the 'May 1' sales.†Therefore, in order to seize market share, all major home building materials stores will focus on preferential sales. In the form of discounts, special offers, sweepstakes, bidding, snapping, etc., the passenger flow is extended. Thanks to the promotion of publicity, the Panyu Jisheng Weibang Building Materials Building has achieved good sales in the past three days, attracting many renovation owners of large-scale real estate nearby. "Now it is cost-effective, try your luck, maybe you can win the big prize." Some citizens said that they usually go to work very busy and have no time to decorate their new home. The reason for letting him decide on the "May 1" renovation is that the merchant will launch a promotion.
It is understood that during the "May 1" period, the four stores of Hongshuwan Guangzhou linked 800 brands and launched six preferential activities. The scene presented a rare and popular popularity, fully revitalized the geographical advantages of the adjacent university city business district, Wanbo business district, South Station business district, and catered to the regional characteristics of the near consumption of home building materials. In contrast, some of the surrounding commercial stores are not mature in the home market situation is rather embarrassing.
Highlight brand characteristics and differentiate marketing
It is understood that the current sales of home building materials suddenly show a trend of polarization, one is the low-end products, the main advantage, the price advantage to win, to cater to the small-sized decoration owners; the other type of high-end products profit-oriented, Take the high quality direction and please the large-scale decoration owners. In the view of Yi Chengbin, general manager of Langju Flooring, the latter is more common in the first-hand housing of more than 200 square meters. Although this year's popularity is general, but due to large orders, sales are generally the same as in previous years.
Regardless of the store or brand, while paying attention to product quality and pre-sales and after-sales service, it also began to attract consumers with new ideas, new ideas, and new culture differentiated marketing. During the "May 1" period, the home started a 020 promotion of the WeChat, community, and store. However, the living homes that entered the Guangzhou market last year have taken a different approach in marketing, and held the "Respect for the Craftsman" and the first season 'May 1' commendation meeting.
Every year, “May 1stâ€, the household consumption demand is released in a concentrated manner, and it is regarded as the “emphasis†of the one-year promotion by the industry. It has to be mentioned that consumers are now numb to the normalization of promotion, so the building materials store can not only focus on promotion, but also apply differentiated marketing means.
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