Keywords: wearable device intelligent hardware fabric APP technology driver
Host: Cai Yingyuan, CEO of LeTV Outdoor Division
Panelists: Chen Zuyuan, founder of EZON smart sport watch brand, Zhang Jingyu of Gore, Kong Weihong, president of Hipster China, Ren Wei, general manager of Extreme Home, Wang Xuesong, general manager of Jingdong Sports and Shen Bo
Yi Zhun Chen Zuyuan’s point of view: New watches sold more than Song Tuo and Jia Ming. As a professional sports watch, choose to sponsor Xia Ma, use services beyond foreign brands, the Chinese brand cost is not the only way out, but we understand our users, build hardware, software, service brand.
Gore Zhang Jingjing’s point of view: For Gore, continuous research and development of new technologies are suitable for the new sports and Chinese market. Running-related technologies are coming soon.
The expert Kong Weihong's point of view: 1, combined with event activities, pay attention to the color of the product, to cater to the preferences of consumers; 2, pay attention to user experience; 3, do a good price.
Extreme House Ren Wei’s point of view: There is basically no pressure on information flow and distributors. In fact, the service providers we play are not agents. 1. For upstream brand owners, a solution for foreign brands will be provided without fear of omni-channel operations in China. 2, more emphasis on marketing. 3, users do not have to worry about after-sales maintenance. Use free repair in exchange for better sales conversion. 4, what social platform fire, marketing will keep up.
Jingdong Wang Xuesong's point of view: 1, adjusting the product and brand structure, using large brands to promote good quality emerging brands. Improve the quality of the platform. 2. For outdoor brands, only 6 brands will be retained this year. Only 2 Chinese brands will be included, and the rest will be international brands. 3. Cooperate with events at the same time.
Zhen Shenbo's point of view: å’•å’š To create an online activity platform, diversify the ways of realizing it, and tap the space very much. Currently, only A-class tournaments are paid for the live broadcast of the event.
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