Keywords: 35 billion industrial scale, over 50% of online shopping, sales channels, user centers, data channels
Cai Yingyuan, general manager of LeTV’s outdoor division, commented that capital has been recognized earlier than the market by us.
1. Changes in sales channels for outdoor products
Online development: shopping platform, vertical e-commerce, community, e-commerce, human interaction
Offline expansion: department stores, Olle and MALL, brand stores, outdoor stores, large multi-brand retail stores.
Pathfinder founder Sheng Faqiang’s point of view: We grasp the four points of user center, ultimate product, data drive, and community link, and we can firmly grasp the opportunity
2. User-centered thinking
The mode of thinking evolved, emphasizing the experience and praise of users, and fully integrated into the community.
3. Focus on the subcategory and create the ultimate product.
No matter how it evolves, it must rely on the content of its products and services to drive its development. Ingenuity and good products.
Pathfinder founder Sheng Faqiang’s point of view: Combining products and services as a way to better profitability.
4. Data channels: membership services and flexible supply chain.
There has been no flexible supply chain for inventory. Using Internet means is a must.
Pathfinder founder Sheng Faqiang views:
There are two ways: First, the membership service system: to use the original membership database through data analysis for their own services. At present we have such conditions. It is possible to establish a trial of the store’s test sales instead of the forecast of the trade fair – to make up for the embarrassing situation that dealers lack funds for replenishment.
The second is to take the initiative to access the community and gather more users to do more. That is to say, things converge into groups of people because people gather together according to specific needs.
Summary of this field: The minority non-mainstream is rising. The Internet is a greater liberation of people. Let more people show personality. The more niche markets, the more opportunities there are. In 2022, there will be 300 million people's ice and snow capacity; in 2025 there will be 5 trillion sports market. The current run is already a big industry and outlet. So the outdoor industry has only just begun. Behind the run will be the opportunity for outdoor activities such as cross-country running. Therefore, all outdoor practitioners must persist in living, practicing internal strength, and making great development. 2018-2022 outdoor industries will usher in a new wave of development opportunities.
For more information about original dry goods for the outdoor industry, please download the Cool APP App.
Diameter of caster : 100MM
Width of caster : 32MM
Bearer : 114-136KG
Bearing : Ball Bearing and Integrater Bearing
Height of caster : 130MM
Turing radius : 81MM
TPR materials are based on thermoplastic butyl rubber (e.g. SBS, SEBS), added resins (e.g. PP, PS), fillers, plasticizers and other functional additives to mix and modify materials.
TPR materials are widely used in daily necessities, adult supplies, hardware tools, luggage wheels, sports equipment, toys, auto parts, medical products, wire cables, electrical and electronic appliances, communication instruments and footwear products and so on.
Total Physical Response, or TPR, was created by American psychologist Dr. James Asher and is based on the experience of how humans learn their first language. You see, when children learn their mother tongue, their parents and carers are very physically involved in imparting language. They demonstrate and instruct, and the child responds in kind. No one demands or requires very small children to speak at all: only to listen and understand, which is to say, to comprehend.
The result is that we acquire our mother tongue, rather than learn it as we do additional languages. Therefore, the idea of TPR in a nutshell is to create a neural link between speech and action.
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