It combines the advantages of efficient use of home space, satisfying consumers' individual needs, and superior modernity. Customized home products are favored by consumers. Whether it is from the first half of this year, the semi-annual report data of customized home enterprises, it is still the appearance of various customized home experience stores, and the custom home field is showing a hot trend.
The whole house is customized into a major drama home brand vying to open an experience store (Source Network)
Reports, customized business performance, gratifying
Customized products are welcomed by the market, and the company's performance report is evidence. According to the semi-annual report released this year by Sophia, in the first half of 2016, the operating income of Sophia Home Furnishing Co., Ltd. was 1.669 billion yuan, an increase of 44.10% over the previous period. In the past three years, Sofia has maintained a steady growth rate in terms of net profit.
In the first half of the year, Guangzhou Hao Laike Creative Home Co., Ltd. announced that it achieved revenue of 530 million yuan in the first half of the year, an increase of 26.10% over the same period; net profit was 69.404 million yuan, an increase of 40.17% over the same period. Hao Laike believes that the steady growth of business performance is mainly due to the overall growth of the whole house custom industry and the effective driving of the company's various management measures. Qumei Home's semi-annual report shows that during the reporting period, Qumei Home achieved a revenue of 680 million yuan, a year-on-year increase of 25.07%, and a net profit of 72,615,700 yuan, a year-on-year increase of 90.46%. Qumei Home upgraded the national storefront and proposed the product and service upgrade plan for “all-class big customizationâ€, providing all-product customized products and services.
Store multi-customized experience store vying to debut
In the past, home furnishing companies sold more furniture, and when the concept of whole house customization swept the home furnishing industry, home furnishing companies began to promote lifestyle choices from the perspective of whole house customization, making whole house customization a focus of home business development. Providing a full house customization service has also become a new exploration. In order to help consumers better complete custom homes, all major brands have opened a full-house custom store to serve consumers' customized needs in many ways.
In 2015, Baiqiang Home opened its first full-house custom store. The customized business includes living room, bedroom, study, restaurant display, soft assembly and space matching. In addition to free measurement and free design, it also The house customization is the core, providing full house solid wood and panel furniture customization. Then, according to the needs of consumers, the products are upgraded or supplemented, and the emerging consumer groups are accurately positioned, and the key layout of the whole house customization is made.
In the first home and life museum of Qumei Home, which opened this year, Qumei Home Furnishing has brought a new understanding of the whole house customization. There are furniture, home appliances and soft clothes in the store. Only one store is equipped with more than ten. Name space scene designer. This exclusive design team consisting of space designers, furniture designers, and home collocations provides consumers with a multi-to-one custom design service that exemplifies the fundamentals of customer focus. Zhao Ruihai, chairman of Qumei Home, said that you + Life Museum is Qumei's fifth-generation store, which carries a new understanding of Qumei's customization of home. This is also a commercial exploration by Qumei, which is the new strategy of Qumei's future. The starting point.
In October of this year, the Ou Pai Grand House custom-made Mall Tianjin store with an area of ​​over 20,000 square meters was opened. At the opening ceremony of the day, Yao Liangsong, Chairman of Ou Pai Home, described the transformation plan of “Full House Customization, One Go†to the dealer representatives. According to reports, the European-style "full house customization" uses information technology, using online interactive, online experience, offline 1:1 real-life model home display and experience to achieve the whole house customization, to provide consumers with the whole house Customized solutions. At present, the European-style whole house custom Mall provides seven self-owned items such as cabinets, wardrobes, sanitary ware, wooden doors, wall decorations, bedding, furniture, etc., and after integrating resources through European strategic cooperation, ODM, etc., consumers can simultaneously One-stop shopping for other products such as tiles, floors, curtains, lighting, chandeliers, etc.
The popularity of the whole house is related to the market climate. At present, there are many small and medium-sized houses, and the young consumer groups have higher requirements for functionality and personalization. The rigid demand is large, and the customized furniture will inevitably become a fire. After the customized products are hot, how to adapt to the trend and plan the development route is the top priority for home enterprises.
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