With the success of the bid for the Beijing Olympic Winter Games in 2022, the country has successively issued favorable policies such as “300 million people on ice and snow†and more and more capital has poured into the ice and snow industry. Wang Sicong and former CCTV narrator Duan Yan founded Banana Sports to take advantage of the launch of the first snowboarding IP “Banana Openâ€.
Snowboarding (Slopestyle) officially became an Olympic event at the 2014 Sochi Winter Olympics. As the highlight of the winter extreme sports, players are required to perform fancy moves on a series of fixed items, ranking according to the cumulative score. There are usually two areas, a street barrier zone and a landing zone.
The “Banana Open†will be held in Changbai Mountain from February 24th to 26th this year. The total prize pool is as high as US$ 120,000. It is the highest snowboarding competition in the country. Three-time X Game Champion, 2015 Beijing Olympics Champion Max Parrot; 2015 US Grand Prix Champion Eric Beauchemin; 2016 US Open Champion Kyle Mack, and China's best snowboarding professional active player, 2015 Nitro Open champion He Wei, etc. The player has confirmed the entry.
Despite strong policies, China’s ice and snow industry still faces serious shortages of professionals and employees. According to national plans, the number of people directly involved in ice sports in 2025 will exceed 50 million, but there are less than 300 figure skating coaches available in the country; as a major province of winter sports, the Jilin Professional Provincial Team currently has only 5 skaters; There are less than 1000 ice hockey players over the age of 20, which is 610,000 in Canada.
“Ice and snow projects look very hot, but there are actually very few people who can go to the ski resort to get a snow slide, and the ratings for TV broadcasts are not high,†said Duan Wei, CEO of Banana Sports, who wants to entertain snow and ice. Promoted and promoted more in sports tourism.
Banana Sports is an important layout laid down by Wang Sicong. Young consumer fields such as hip-hop and e-sports are key development priorities for the future. Sports agents have already signed athletes such as Wu Lei, Lei Sheng, Zou Kai, and Gu Yasha. Although Wang Jianlin had previously stated at the 2016 China Business Leaders Annual Meeting that it may be better to hand over the company to professional managers, “I asked my son (Wang Sicong) that he would not like to live my life.†However, banana sports enter the ice-snow sports industry this time, and relying on the advantages of Wanda Sports in tourism and pan-entertainment resources.
Wanda Sports China and Banana Sports announced on January 2 this year that they have reached a strategic cooperation and the two sides will conduct in-depth cooperation in the development and promotion of content for sports events.
Since its establishment in 2015, Wanda Sports has successively signed partnerships with 10 international sports organizations such as FIFA, FIBA, the International Ice Federation and the World Brigade. In the country, there are international football championships such as the “China Cup†and rings. The Guangxi Autobicycle World Tour and other exclusive top event resources, but generally speaking, the impact of these events in China is still limited. The commercial development of Wanda Sports is still in its infancy.
The image from Wikimedia Commons
Reprinted from: Curiosity Daily
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