Shrink film packaging market

(Shrink Sleeve Market Set to Explode)

How large is the market for shrink film packaging and shrink film label transfer? At present, the sales revenue of heat-shrinkable film packaging is about 200 million US dollars. According to relevant information, sales revenue of heat-shrinkable films applied to packaging bottles will increase to 300 million U.S. dollars in the next five years. The entire industry should at least double. Other industry applications for shrink film packaging (such as cans, batteries, etc.) are actually a bit earlier, and although this is not as fast, the annual growth rate has also reached 30%.

1. What are the main reasons behind the rapid growth?
The market is the main driving force for growth. At the beginning, the shrinkwrap and shrinkwrap labels were only favored by small companies. Because these companies are small and well-known, they occupy very little market share, and some are even unknown, at counters in shopping malls or supermarkets. It's hard to see "smears" on the shelves. These small companies did not invest a huge amount of advertising costs, but instead used an overall shrink-thin packaging to attract large numbers of consumers with exquisite images. When this bold and dynamic packaging product is put together with traditional packaging products, it immediately gives a sharp contrast, winning the favor of many consumers, and it turns out that this strategy has achieved great success. .

2. Are only small companies using shrink film labels and shrink film packaging?
No, the use of shrink film packaging and shrink film labels to expand the market, open up the market is no longer just a small company's patent. In the past two or three years, many large companies have also begun to use shrink film packaging and shrink labels, Gatorade (a sports drink) and Heinz (Heineken) are two typical examples. Currently, Heinz company applies shrink wrap and labels on bottles that hold green ketchup. The consumer group of such ketchup is mainly children. Since the whole body of the ketchup is wrapped with a shrink wrap, it is quite beautiful and well received by children. Loved it and therefore achieved great success.

Another reason why shrinkwrap and shrinkwrap labels are popular among people is that their images are three-dimensional, giving people a wealth of imagination, attracting the interest of many customers and consumers, and thus opening up a vast market.

Third, shrink film packaging market will have further development?
Shrink film packaging and shrink labels are an effective means and method for product sales, and more people will use such packages in the future. Some large beverage companies are also moving in this direction, and the cost is gradually decreasing.

Fourth, what are the fastest growing areas?
With the improvement of living standards, more and more demand for milk, shrink film packaging and shrink film labels in the milk packaging market is very popular; sports drinks is a newly opened market, in recent years the development of sports drinks is very fast; In addition, the juice market also has great potential. These are just some of the major markets. In addition, there are many scattered markets, such as personal care consumer goods and ready-to-drink coffee and tea markets. The pace of development is relatively rapid.

Fifth, which market will have a huge impact and a leap?
The carbonated beverage market may be an extremely hot market, but so far, large companies are reluctant to use shrink film packaging or shrink film labels. The Coca-Cola Company has already experimented with this and has prominently promoted shrinkwrap in certain regions, but they are secretive, probably because they don't want premature showdowns. For more than a century, the Coca-Cola Company has been making continuous efforts, and they are convinced of the advertising, transportation, and market expansion of their products.

Another aspect to consider is the cost of acquiring new equipment and the cost of training new processes. Adopting this new technology not only requires a large amount of capital, but also overcomes existing inertia and inertia, which all require a huge price. Perhaps some new technologies will emerge in the future, making the transition to shrink film packaging no longer difficult, but at least there is no such technology.

Six, flexible packaging transfer company should enter the shrink film packaging and shrink film label market?
note! Shrink film packaging and shrink film labels are a fast-growing market. Although not as huge as the flexible packaging market, they also have a certain scale. The transformation in this direction is still very promising. It is not only a science, it is also an art, it requires a certain amount of skill, and it must have rich experience. For example, if the thin stretchable film shrinks at 150 degrees, how can the ink on it be sufficiently dried? If the speed of the printing press is reduced to ensure that the ink is dry, it must affect the overall profit. It is very useful to learn about the packaging of shrink wrap and collect relevant information.

VII. Packaging Materials In the flexible packaging industry, printing materials are very important factors. What film materials can be used for shrink film packaging and shrink film labels?

There are two main materials in the United States: PVC materials and PETG materials, of which PVC material has the longest history, and it is still prosperous to the present; PETG material development is relatively fast, the annual growth rate can be as high as 50%. Why PETG materials can maintain such a high growth rate? There are two main reasons: First, the shrinkage performance of PEGT materials is better than other materials (including PVC). In some industries where environmental protection requirements are relatively high, some companies think that the use of PETG should be more comfortable. The second is that it is very similar to PET material. We know that PET is widely used to make beverage bottles.

The material used in shrink film packaging is more than that. The shrink packaging film of the ketchup bottle we mentioned earlier is an oriented stretched polystyrene (OPS) film. The application of OPS film in Japan is very extensive, probably because the price of OPS film there is a little cheaper. Another material is the oriented oriented polypropylene (OPP) film, which is a web material. Since it does not shrink as much as PVC or PETG, it is limited to shrink labels for products, for example, The shrink labels on the surfaces of tobacco cans or coffee cans can also be made of OPP film on beer cans. Although the shrinkage of OPP film is not very good, the price is cheaper than PETG and PVC film.

VIII. Environmental Issues of PVC Materials The use of PVC materials will involve environmental protection issues. How can this be explained?

Due to the toxicity of some shrink films, the use of these materials will inevitably encounter problems of recycling, and sometimes involve burning problems. Therefore, relevant units and organizations will exert certain pressure and prohibit the use of materials such as PVC. However, PVC material has high shrinkage and its printability is also good. So far it is still an economical and flexible material that can meet various needs. Of course, environmental protection issues cannot be ignored, but we believe that PVC materials will continue to be used for a long time to come.

9. The Tamper-evident shrink band is the main driver of growth in the industry. Will they become an important part of the shrink film packaging sector?
The growth rate in this area will not be as fast as other shrink film labeling fields, but it still occupies a certain position in the market. These shrink bands are also a cheap and effective way of protecting consumers. In the pharmaceutical industry, the cost is only a small part of the total cost. The only problem is the line speed. The Induction seal process helps to increase the efficiency of on-line production by first placing a shrink wrap on a separate machine and then shrinking through the shrink tunnel.

X. What are the key technological developments in this market?
A new type of UV-cured adhesive developed by National Starch and chemical is the next development trend, mainly used on OPP shrink labels. This adhesive, called "Contour Adhesive," has been used on coffee pots. The problem is that as the film shrinks, the adhesive shrinks, but the degree of shrinkage of the two differs, not causing the film to stretch or breaking the adhesive. When heated in the shrink tunnel, the traditional hot melt adhesive will soften, which has been a major problem. This new type of adhesive is UV-curable and therefore does not suffer from this problem at all.

This new type of adhesive can withstand the tension of the film during shrinkage, allowing designers to freely design a variety of package shapes, and even more exotic shapes, more attractive, it will help open up new markets. We believe that this innovation will enable more people, including those who had previously been reluctant to use shrink film packaging and shrink labels, to treat and focus on shrink labels seriously.

Another innovation is the Hauni Richmond machine that was exhibited at the Pack Expo. This machine is said to save 35% on material costs by reducing the material overlap at the seams. Although it was not welcomed by customers as expected at the show, it opened the door to shrink film packaging for more people.

The new shrink material is also very exciting. Eastman has developed new PETG materials that are cheaper and perform better. The shrinkage performance of current OPP films has also been quite high, and new materials, such as OPS and PET, have also emerged and are gradually adopted by people. In short, the emergence of these new materials and new developments will reduce the cost of production and prompt more and more packaging companies to use heat-shrinkable films.