Faenza Design Center Manager Jiang Yishan
[Jiangyue Mountain]: Our product design has always been adhering to Faenza's earliest brand appeal, which is the earliest slogan of our brand, “beauty, elegance, artâ€. We have to interpret these six words through the products, along with the brand. Although the slogan has changed several times after the development, the design of all our products must be integrated into the essence of these six words. This is why everyone recognizes why Faenza's products give people a feeling of being more delicate and elegant. Faenza should insist on his own name "French", that is, adhere to the connotation pursuit of the six words "beautiful, elegant, and artistic". These six words are the genes of Faenza products, and we inherit them very well. If our design does some good design, but we don't adjust to the style of Faenza's inheritance, we will not adopt it.
[Reporter]: Consistency is maintained from beginning to end.
[Jiang Shishan]: Yes, we have designed six words that have always been adhered to: “beautiful, elegant, and artisticâ€.
[Reporter]: Now smart is a trend. What do you think about product intelligence?
[Jiang Yishan]: As you said, intelligent products are a trend in the future, and I believe that most companies recognize this problem. The earliest TOTO launched the Washlet, it actually moved the mature things in Japan, but when it launched the product, we Chinese people rarely see this thing. The penetration rate of smart bathroom products in Japan and South Korea has been quite high. Currently, statistics show that the penetration rate of smart products in Japan reaches 85% and reaches 50% in Korea. With the improvement of the living standards of Chinese people, the corresponding demand for quality of life, and the similarities of living habits of the Orientals, intelligent products are definitely a trend in China's future.
[Reporter]: When I communicated with Yan General this morning, I also said that our products are quite beautiful, but we have a new demand point and intelligence. Then, the two elements of "beauty" and "smart", do we have both, or do we have a bias in design?
[Jiang Shishan]: These two characteristics are not contradictory. The intelligentization of bathroom products is equivalent to the electrical appliance of bathroom products. It is an electric product. The appearance of home appliances is very beautiful. The intelligent represents the advanced technology and the beauty of the products without any conflict. It is necessary to make the products more fashionable and beautiful through the use of electrical appliances.
[Reporter]: Please predict, what is the design trend of sanitary products? Like clothing, it will be released twice a year.
[Jiang Yishan]: There is no industry boundary in the design language. The trend of sanitary products and other products, such as the clothing you just said, can be integrated and borrowed from each other. We have a series of products called “Hyun†series. When we first carried out the creative idea of ​​this set of products, we incorporated some decorative elements of the clothing. The products used more abstract red and black lines. Some ethnic costumes, natural cotton and linen materials, are decorated with rough and abstract. In fact, the design direction of the product category is the same, and it is also related to clothing, related to home appliances, architecture, etc., and can be integrated with each other. The current design of our bathroom products is equivalent to the toilet is no longer purely for the toilet, we will not only design unilateral considerations. We regard it as a home product, we consider that this home product does not match the decoration style of your home, and does not match the decoration style of your hotel.
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