The reporter saw on this list that the top three companies were Shanghai Zijiang Enterprise Group Co., Ltd., Zhejiang Guangbo Group and Shenzhen Guilian Group Co., Ltd., and in the list of last year, the top three were Shenzhen Jinjia Color Printing. Group Co., Ltd., Hongxing Printing Group Co., Ltd. and Guilian Group Co., Ltd. are all companies in Shenzhen.
Difficulty printing strong market is facing difficulties
Tan Haohui’s concern stems from his lack of confidence in whether the Shenzhen printing industry can maintain its competitive advantage in the country.
At present, the Shenzhen printing industry occupies a pivotal position in the country. Although Shenzhen's printing companies account for only 2% of the country's total, the output value of the printing (annual output value is nearly 30 billion yuan) has reached about 10% of the national total printing output value. More than 60% of domestic high-grade books and publications, more than 85% of telephone directories, and more than 90% of auction catalogues are printed in Shenzhen. Shenzhen has developed into the country's most important high-end boutique printing center, with Beijing and Shanghai becoming the center of the three major printing bases in China.
However, behind this series of brilliant achievements, Tan Haohui has seen hidden concerns. In the four “difficulties†of Shenzhen, the shortage of resources has severely restricted the large-scale development of printing companies. In addition, Shenzhen's printing industry is facing increasing external competition pressure. As the land resources of other cities in the Pearl River Delta are more generous than those in Shenzhen, many international printing giants have been attracted in recent years, and the printing industry in Foshan, Dongguan and other cities is developing rapidly.
“Shenzhen printing industry grew by no more than 10% in 2006, while Dongguan increased by nearly 30% in 2006 with an output value of more than RMB 20 billion, which has the potential to overtake Shenzhen. The printing industry in the Yangtze River Delta and the Bohai Bay region is also growing rapidly. If the Shenzhen printing industry does not actively seek change, it will gradually lose its leading position in the country," said Tan Haohui.
Way out to develop high-tech printing
How does Shenzhen's printing industry develop a development path in the predicament of internal and external problems? Tan Haohui believes that Shenzhen's printing industry cannot compete with other cities in terms of production scale and production costs, but rather to continue to expand and strengthen Shenzhen's advantage - the high-end printing industry. At present, nearly 60% of China's high-end printed publications are printed in Shenzhen, indicating that Shenzhen has advantages in this regard. We can continue to strengthen this advantage without being constrained by land and labor costs. Enterprises need only to strengthen technological innovation and continuously develop new ones. Printing patents can attract more high-grade prints for deep printing.
According to reports, the top three enterprises in Shenzhen, ranked among the top three in China's Top 100 Printing Enterprises in 2006, are the beneficiaries of high-tech development. If Jingjia Color Printing Group has been established since October 1997, it is committed to the development and production of high-tech and high-value-added products in the packaging, printing, and packaging materials industries. In a short span of ten years, it has become a leading company in the printing industry in China.
Development requires urgent support
The development of high-end printing is inseparable from advanced equipment. However, due to the impact of tariffs and value-added tax, the cost recovery cycle of enterprises is too long, some printing companies in Shenzhen are not in a hurry to import high-end equipment.
Tan Haohui believes that the top priority for the development of the printing industry in Shenzhen is to allow a group of printing companies, about 200 or so (10% of Shenzhen printing companies), to enjoy the benefits of high-tech enterprises and enjoy the exemption of VAT on imported equipment, so that enterprises can import high-end equipment. Enthusiasm will increase, which is conducive to upgrading the printing industry in Shenzhen. “Some large printing companies in Dongguan enjoy the benefits of high-tech enterprises. One company in the city's Zhongbian Printing Plant imported nine eight-color printing presses and printed high-grade prints. Most of the products are export products. Business development is very fast. There are only a few printing houses in Shenzhen that are now recognized as high-tech enterprises. Many printing factories still stay at the level of four-color machines, said Tan Haohui.
According to reports, the City Trade and Industry Bureau currently ranks printing companies as one of the six most advantageous industries and has provided strong support for printing companies in terms of technological transformation. However, Tan Haohui believes that these cannot meet the requirements for Shenzhen printing companies to develop high-tech printing.
Successful case
Jinjia takes advantage of high technology to take off
The success of Shenzhen Jinjia Color Printing Group Co., Ltd. in the development of high-tech printing and the expansion of high-end print business deserves more companies' reference. Since its establishment in October 1997, the company has been devoted to the development and production of high-tech and high-value-added products in the packaging, printing, and packaging materials industries. The production of cigarette labels integrates the characteristics of arts and crafts, design and new packaging materials, and is short. In a short ten years, it has become the leading enterprise in China's printing industry from the beginning of the workshop-type printing small factory. In 2005, the output value reached 2.77 billion yuan and was recognized as a high-tech enterprise in Shenzhen.
News background
Shenzhen Supports Technical Transformation of Printing Enterprises
In order to support the development of the printing industry in Shenzhen, the Shenzhen Municipal Bureau of Trade and Industry has listed printing companies as one of the six most advantageous industries. It encourages enterprises to carry out technological transformation and technological innovation, expand production scale, and promote the adoption of internationally advanced CTP computer direct plate making and CMS color management. , JDF process standardization and IP network communication and other technologies, promote the industry to multi-color, high-speed, digital and personalized printing direction, and increase the ability to participate in the international printing market competition.
In recent years, the city's trade and industry departments have supported 50 technical transformation projects for printing companies. The total investment in technological transformation projects is 850 million yuan, and tax-free import equipment is US$58.89 million. The interest on projects that use bank loans for technical renovation is 15.8474 million yuan. It is estimated that after the technical reform project is put into production, it will increase sales revenue by 1.88 billion yuan, increase profits by 260 million yuan, and increase taxes by 100 million yuan.
Stones of Other Hills
Printing is a high-tech industry
According to a person in the printing industry, with the application and popularization of electronic technology, laser technology, computer technology, and network technology in the printing industry, the modern printing industry is not a labor-intensive industry but a part of the information industry. At present, digitalization has become the mainstream of printing technology development. In developed countries in Europe and America, the printing industry has been identified as a high-tech industry.
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