The Times Characteristics and Value Orientation of Modern Packaging Industry

The prosperity and development of the packaging industry is a reflection of the prosperity and development of commodity production and circulation. The two are mutually reinforcing relationships. Packaging for goods is like a man's attire. It has the distinction between spring, summer, autumn and winter. There is a distinction between men and women, young and old, and the rules of thinness, width, length and length must be adhered to. However, when the word “packaging” is divorced from merchandise and crowns itself with “big” and self-reliance, it follows the mundane world: the singer movie star’s “brilliant star” relies on packaging, and the mortal world’s “famous family” relies on packaging. "It is also aimed at packaging. Packing sets are integrated into one, compatible with normal advertising functions and abnormal fraud. Therefore, after packaging in the area of ​​commodity production "export to domestic sales", it will inevitably show the bad habits of "false air", showing an irrational trend of development. In this context, blind optimism about packaging is not desirable. Any word of praise must be used with caution. It must be a calm, objective and scientific study of the characteristics and value orientation of the packaging industry.

The famous assertion that the needs of all living creatures have been transformed into the needs of culture in human social life is correct in a broad sense. However, as far as the packaging industry is concerned, with its design art factors, it is considered that the argument that "packaging is the main culture" is inadequate. Packaging can only be the derivative cultural status of goods and the sub-cultural phenomenon of society. It must be in a correct position and play an objective role of subordination and service to commodities.

The famous assertion that "consumers generally cannot distinguish between products and their packaging, many products are packaging, or that many packages are products" is applicable to some brand-name products that people trust, but it is of value to the entire packaging industry. There are obvious biases in positioning and making judgments: First, there is a lack of human-oriented spirit of human nature; second, commercial profit comes first, and too much emphasis is placed on packaging's promotional functions. Packaging can never be equal to the quality and content of the packaged goods. Adhere to the new rational packaging rationality, eliminate the phenomenon of packaging false, kitsch, excessive supplies, comply with the trend of green packaging, and promote the coordinated development of packaging and the environment. Adhere to the system engineering point of view, visualize, functionalize, and greenize the packaging design of the product to solve the comprehensive problems in the process of product protection, storage and transportation, and sales promotion. On the one hand, we should strengthen the organic fit of design art and packaging engineering, and promote the close cooperation between packaging engineers and packaging art designers. At the same time, we should actively and vigorously create new rich green packaging materials, reasonable modeling and structural studies, and create wealth. Humanistic spirit and cultural taste of creative packaging products.

Wang Jiamin Guo Yanfeng Hu Tao

Source: China Food Network