After the "11", mahogany furniture will usher in a "price boom"?
In the "Redwood Furniture Forum" held by Sohu Home recently, Yang Hu, chairman of Yuan Henry, revealed the price increase information: After eleven, the red rosewood mahogany furniture will increase again, with an increase of 10%-15%.
During the interview, the reporter found that most of the company's CEOs did not give accurate statements about the price increase time and the price increase rate, but the price increase trend has been a reluctant move. Pan Haiying, general manager of Shenzhen Youlian Craft Furniture Beijing, said that the competition in the industry is becoming more and more fierce, and we dare not say anything about price increases, because it means that we will lose the initiative in market competition. If the prices of raw materials for mahogany and the prices of finished furniture continue to rise, "the price will still be raised if there is no room for it."
Friends of the Union Pan Haiying's views have been unanimously recognized by the industry. The heads of enterprises such as Shenfa, Longshuncheng, Xuanming, and Tianhong have given the same answer, saying that “the price of mahogany furniture is regulated according to the increase in raw materialsâ€. At the same time, the reporter was informed that the price increase for the mahogany furniture is no longer fresh. "This year, the redwood furniture has been adjusted for the price. According to my understanding, it has risen 3-4 times now," said Jiang Dingsheng, general manager of the Redwood Street.
It is understood that although there is no clear answer to the price increase time and price increase, the person in charge of the company said that the price will never rise before the "11". On the one hand, it is based on the consideration of the “Eleventh†Golden Week, on the other hand, the finished product inventory also plays a decisive role. According to Jiang Dingsheng, the price of raw materials has increased by a large margin this year, but most companies have their own stocks. Therefore, the price increase is not imminent. It is not too late to adjust the price after the “11†Golden Week. In addition, Yuan Henry Yang Bo added that July was the off-season of mahogany furniture sales. The “Da Vinci Incident†undoubtedly stimulated the increase in the demand for mahogany furniture market, and the market did not “light†and slightly increased. Stimulated by market demand, raw material prices will rise again in October, and the price of mahogany furniture will naturally adjust accordingly.
Three major reasons for the price increase of mahogany furniture
Analysis of the reasons for this wave of price increases, most people in the industry have listed raw materials, artificial price increases, and investment overheating as the top three.
"The raw materials of mahogany furniture are basically scarce resources, especially traditional materials, and some are almost extinct. Things are rare, and as time goes by, price increases are inevitable." Yang Bo said. It is understood that the market price of red rosewood mahogany in 2001 was 6,000 yuan / ton, and now the price has been as high as 120,000 yuan / ton. Among them, 2011 was the year with the highest price increase. Compared with the end of last year, the price of red rosewood raw materials rose by 150%-170%. “The raw materials rose by 150% to 170%, and our finished furniture prices have just increased by 30%-40% in the first half of the year. This is an upside down phenomenon, and the ratio is not very coordinated.†It is for the above reasons that Yuan Henry made After the "11", the price of mahogany furniture will be raised by 10%-15%.
However, the reason for the soaring price of mahogany is not only the rise in raw material prices, but also the rising salary of employees has become one of the reasons for “forced price increasesâ€. "Compared with July and August of last year, even Tianhong red mechanics, engravers and other blue-collar wages were raised by 50%-80%. Some scarce wages increased by 100%-200%, and some wages in January were as high as 50,000- 60,000, this is equivalent to the salary of corporate executives in January.†Li Wei, the manager of the company’s propaganda department, told reporters that Laos, Myanmar and other places control the export of rosewood and raise the price. The price of mahogany furniture can be said to be Forced to rise.
"In addition to the above reasons, a large amount of hot money entered the market, and blind investment by consumers also led to price increases." Fu Junmin, general manager of Xuanming, said that from the perspective of sales in the mall, consumers pay too much attention to materials and neglect the furniture of Ming and Qing Dynasties. cultural connotation. Indeed, because of the scarcity of red wood and the long growth cycle, more and more people have seen the preservation and value-added of mahogany furniture, which makes mahogany furniture an object of investment and speculation. Some even claim that “stocks are not as good as fried mahogany furnitureâ€. ", the price of structural mahogany furniture is also soaring.
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