Compared with the traditional single-function drying rack, the integrated multi-functional intelligent drying rack eliminates some manual washing process, drying and sterilization, and even aromatherapy function, which better satisfies the bad weather such as rainy weather and cloudy weather. Experience the need for laundry under the upgrade scenario.
The advantages of smart drying racks are obvious, but for the moment, smart drying racks only account for 1-2% of the overall market capacity of drying racks. The reason for the low popularity of smart drying racks can be explained from the user and manufacturer levels.
From the user's point of view
The price of smart drying racks is much higher than traditional drying racks. From the perspective of the Guangzhou Construction Expo, the mainstream smart drying racks are priced at around 2,000, which is 4-5 times the price of traditional drying racks such as hand, floor and outside. Under the premise of not having enough user education, the price is too high and cannot be recognized by users. On the basis of the price of “virtual highâ€, the current smart drying rack manufacturers also use the latest “black technology†as the marketing selling point, adding various novel technologies such as “AI brainâ€, “voice control†and “solar power supply†to the drying rack. It is also greatly improving the price of smart drying racks. Rather than saying that "AI brain" and "voice control" are the needs of consumers, it is better to say that this is just a creative carnival of manufacturers. In a survey of consumers, the most important thing for consumers is the brand, appearance and price of the clothes hanger. In addition to the basic drying function, the "smart" function that significantly increases the cost is not a pain point for consumers.
Smart drying rack
From the manufacturer's point of view
The prototype of the intelligent drying rack of electric drying racks originated in the mid-1990s. The development of the industry is not long. There are still many problems in the industry itself. The quality of the products is uneven and the standards are not perfect. The intelligent drying rack is not a high-tech threshold. It uses the remote control, APP, voice controller and other control terminals to control the forward and reverse of the motor and the I/O port. To achieve different functions (such as lighting function, disinfection function, air drying function, drying function, music, etc.), the entry barrier is low. Inadequate industry-related standards are also a headache for many smart drying rack manufacturers . In the absence of standards, each manufacturer is doing its own thing, resulting in uneven product quality and affecting the user experience.
What is more likely to cause dissatisfaction to users is that a large part of the sales of smart drying racks are now from the e-commerce platform. At the booth of the famous booth of the Jianbo Fair, there are banners of “Tmall Core Merchantsâ€. This kind of online purchase and offline cooperation services, the after-sales service process is not perfect, and it is easy to generate cost disputes during the installation process.
![6366865179644396395315365[1]](http://i.bosscdn.com/blog/22/19/25/11115.png "User experience is poor, after-sales service is not in place")
User experience is poor, after-sales service is not in place
Moreover, smart drying racks require more installation technology than other single items in smart homes. The installation team in this market is still not perfect, and the professional technology is not standardized, which causes the drying rack products to not fully function after installation. When there is a problem with the motor or the smart component, the user is also more likely to fall into a situation where the product is not repaired or repaired. On Taobao, Jingdong and other e-commerce platforms, it is not uncommon for users to dissatisfy the installation complaints and after-sales maintenance complaints. Under the wave of smart families, although the industry is very optimistic about the prospects of the smart drying rack market, but further popularize the market education, solve the price problems and core needs that users care about, improve the existing shortages in the industry, and thus improve the product penetration rate is still drying The important issues facing the hanger business.
These problems need to be faced by enterprises in the industry. What is embarrassing is that enterprises that produce smart drying racks currently lack communication and consensus.
Distribution status of smart drying racks
Similar to the enterprises of intelligent door locks in recent years, the enterprises of intelligent drying racks are mainly divided into two categories, one is the intelligent upgrade from the traditional brand drying racks, such as the drying rack head business good wife , the good wife is in the original Hand-drying racks have a large market share and mature sales channels. With years of experience in balcony decoration and user reputation, Mrs. Hao has quickly occupied a part of the market in the market for smart racks.
The other is from the system manufacturers of smart homes. They don't have traditional drying rack products. They just use the drying rack as a part of the whole house intelligence to upgrade their products. The products are mostly produced by traditional drying rack manufacturers. Manufacturers are more common in all the whole house intelligent systems. Different from the smart door locks that have become a part of the smart home system, the current distribution of these two types of enterprises can be described as distinct. The well-known drying rack brands have not yet joined the smart home system, and the vast majority are still in the single product circulation market; Most of the smart drying racks that have joined the smart home system are not famous, but they are just a part of the self-proclaimed smart balcony.
In fact, no matter whether the smart drying rack wants to use the famous brand “star product†or the “golden supporting role†in the smart home system to enter more family balconies, it is certain that the smart drying rack wants to occupy more The large market share requires the joint efforts of these enterprises: the traditional drying rack enterprises are familiar with the needs of users and the advantages of product manufacturing processes, and combine with the advantages of the relatively mature smart home user education system of new drying rack enterprises, and jointly improve market education and jointly promote " Unify industry standards, "universal market education" and "improve user experience."
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