In the high-end beauty and fragrance market today, monochrome glass packaging is everywhere, and multi-color packaging and color effects are also emerging. When defining the new category of floral fragrance, the Prismatic Floral, the packaging of Estee Lauder's Beyond Paradise products “creates an emotional paradise,†according to a presentation: “The glass from Pochet Industries was sprayed with colorful rainbow effects to represent the richness of Emotion spectrum, sprayed by Rexam Manufacturing brakes, using ion resin Surlyn and clear polypropylene polypropylene accessories, to create a crystal-like packaging.â€
"Colors can be obtained by glass dyeing, or by directly putting batches of products into a furnace or by spraying," which has become possible in manufacturing technology. Stained glass technology gives designers more inspiration.
Last May, the Rose`s Cocktail Infusions mixer packaged by Mott's in CT, Stamford, United States, created a unique competitive edge. This custom-made 20-oz glass bottle embossed and carried by Thezlass Group has a coordinated curve that fits on the shelf.
The unlabeled appearance of this glass bottle helps highlight the color of the product. Pressure-sensitive, 2-mil biaxial polypropylene labels are available in up to four color flexo and three-tone screen printing and are stamped with Brook & Whittle's hot foil. The bottle features Kerr's high-grade non-cushioned cover to provide anti-theft features in a custom silver metallic color. This product is for the female market of 21-34 years old. Tara Leonard, Mott`s brand manager, said: "The consumer wants to demonstrate its exquisite taste and understanding of the latest trends. This design precisely emphasizes what consumers are pursuing."
Ralph Lauren had a bolder approach to packaging his Polo Ralph Lauren Blue collection a year ago: coloring the font with a strong cobalt blue tone. Not long ago, the company applied more subtle blue tones to this series of women's exclusive fresh floral aroma products.
This fragrance reflects Ralph Lauren's concept of “new, modern, simple and elegantâ€. Caroleen Mackin, vice president of global marketing Ralph Lauren Fra-grances, introduced: “Ralph Lauren and his team created water-like blue glass bottles to represent the charm of the blue sky and The fluid appearance of water flow". The silver metal cover is a classic style that symbolizes the cherished part of past events. She explained that the top of the lid is also engraved with “RL†capital letters and is marked with Ralph Lauren around it. "The bottle is elegant and feminine, perfectly held in the lady's hands."
Reprinted: Chinese bottle net
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