In 2010, inkjet printing was the most popular word in the ceramic industry. It was characterized by the ability to print on the uneven surface of ceramic tiles. It has become a guide to upgrading products in the ceramic industry after screen printing and engraving printing technology. Exposure point. After the Foshan Ceramic Fair in April and the Guangzhou Ceramic Industry Exhibition in May, many companies and brands in the ceramic circle have also announced the launch of inkjet printing concept products; at this point, high-definition 3D and 3D inkjet products have officially come to the end customers The hotspot concept in the ceramic tile industry has been transformed into space products that benefit consumers very quickly.
On the evening of May 24, 2010, a luxurious fashion show was held in the Italian Pavilion of the Shanghai World Expo, which showed a large number of famous Italian designers. At the reception, Shanghai ’s interior designers and Italian representatives decorated The use of materials and environmental protection art have been discussed at the forefront and in-depth. Among them, the famous Italian designer Piero's "provocative" and "restoring nature" design style and discussion have resonated with many Shanghai designers, especially when Master Piero responded with high-profile responses to Guangdong, a well-known ceramics company. Ouya Ceramics Co., Ltd. reached a cooperation and will launch a kitchen and bathroom ceramic tile product designed by him in China, which has aroused praise and congratulations from designers. So far, the European and American brands of Guangdong Ouya Ceramics Co., Ltd.'s high-end products, Tian Lai series, went on the market in Shanghai before they were unveiled.
The European and American ceramic brand Tian Lai series products are defined as true color glazed tiles within the brand. The specifications are mainly 250 * 600, and will extend to 500, 700 and 900 specifications. True color glazed tiles adopt the holographic mirror bump printing technology imported from Italy to complete the texture and color printing of the brick surface, which can achieve the advantages of clear patterns, high resolution, high production efficiency, etc., combining digital roller technology and color glaze fidelity coverage Technology, which can admire the inkjet printing effect, can achieve high-definition texture printing with a positive and negative 6mm size of the unevenness of the brick surface, and it exceeds the inkjet printing in many aspects such as continuous production, image edge optimization, and wide selection of raw material color gamut. technology. The use of holographic mirror bump printing technology is also an important technical basis for Master Piero's final choice to cooperate with Ouya. As early as October 2009, Master Piero clearly pointed out that only high-definition fidelity printing technology is used. And the controllable cost advantage can transform his design into the enjoyable value of consumers. "We pay special attention to the pursuit of quality of life, this character is inherent." Ernesto Milaria, director of the Italian pavilion of the Shanghai World Expo, told the reporters and many domestic designers at the fashion show.
Inkjet printing technology achieves multi-level and diversified printing color effects on the uneven brick surface at one time through "volley" printing, but has obvious deficiencies in color range, low continuous output and high cost. European and American ceramic holographic mirror concave-convex printing technology effectively combines digital roller technology and color glaze fidelity covering technology, giving new value to the product, allowing the infinite possibilities of decorative effects on the surface of the ceramic tile to meet consumers' diversity of patterns and product batches. Demand. The holographic mirror bump printing technology improves the texture distribution density of the printing master by modifying the flexibility of the roller surface material and the effective dimensional accuracy of plate-making engraving, so as to achieve high-definition patterns printed on the brick surface, with an accuracy of 630-720dpi. In chemical production, its pattern resolution exceeds inkjet printing technology. In addition, the holographic mirror bump printing technology can use all the ceramic pigments currently used in the ceramic industry, with a rich color gamut, while the inkjet printing technology is limited by the ink lubricating medium, and the color is relatively monotonous, generally only 5 to 6 kinds. The European and American ceramic true color glazed brick Tian Lai series products have greatly improved the products through the efficient production and high technical content of the holographic mirror concave and convex printing technology, and the "provocative" and "restoring nature" design styles from Italy. The added value will also become a new force in the ceramic industry beyond inkjet printing technology of ceramic tiles.
Mr. Piero ’s cooperation with European and American brands represents a strong combination of Italian fashion, gorgeous decoration trends and a top-notch production process. “Italian people ’s exquisite life is clearly fascinating many Chinese people, but there is no perfect manufacturing. And the promotion platform, this kind of exquisiteness is obviously impossible to survive. "Design master Piero has given high confidence to Ouya ceramics to fully promote the holographic mirror bump printing technology and market prospects. He emphasized that the true color glazed tile Tian Lai series 250 * 600 specification tile is a favorite material size for interior decoration of Italian courts and nobles, including the meaning that happiness and health are guarded by generations; at the same time, it can most effectively realize a relative space The richness of the inner lines and the visual balance, he is very happy to bring this beautiful size and the most natural tile style to China.
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