I. Analysis of the distribution of printer price segments in the third quarter of 2009
Figure 1 Distribution of price segments in the laser printer market in the third quarter of 2009
Figure 2 Comparison of laser printer price ratio and product quantity in the third quarter of 2009
Datacenter data shows that the price of 1500-3000 yuan is the key price segment for users of laser printers. The proportion of users' attention has reached 45.27%. The price of the market below 1500 yuan is 26.48%. The market price of 3000-5000 yuan is concerned. The degree is 8.99%, the market attention of 5000-10000 yuan is 11.30%, and the market attention of 10,000 yuan or more is 7.46%.
In the comparison of the price ratio of laser printers and the number of products, the number of products corresponding to each price segment and the market share of the price are completely uncorresponding. The market price ratio of 1500-3000 yuan is high, but the number of products is very small, corresponding to it. For the price above 10,000 yuan, the number of products is large, and the market ratio is very small.
Figure 3 Distribution of price segments in the inkjet printer market in the third quarter of 2009
Figure 4 Comparison of inkjet printer price ratio and product quantity in the third quarter of 2009
Datacenter data shows that the price of inkjet printers below 500 yuan has become a price area with high user attention. The user's attention is 36.84%. The price of 1000-2000 yuan is the second price segment where users pay attention to the market price of inkjet printers. 26.75%, 500-1000 yuan user attention is 16.03%, 2000-3000 yuan price area user attention is 12.10%, and users above 3,000 yuan price area attention is 8.28%.
In the comparison of the price ratio of inkjet printers and the number of products, the comparison of price ratio and product quantity is similar to that of laser printers. The ratio of price market and the number of products in this price segment are unbalanced, and the price below 500 yuan is obvious. The market accounts for 36.84%, while the number of products is only 12.
Second, the third quarter of 2009, the price trend of the printer's key price segment
Figure 5 Market trend of laser printer price segment in the third quarter of 2009
Figure 6 Market trend of inkjet printer price segment in the third quarter of 2009
From the market trend of laser printer price segment, in the market trend of laser printers, the price range of 1500-3000 yuan in this quarter is relatively large. In July-August, the climb rate is still relatively large, but at 8 In the middle of September, the decline rate has caught up with the climb. It is a bit of a big ups and downs. In other price segments, it is in a downward trend from July to August, and it is a climbing trend from August to September, but it is a relative decline and climb. Said to be relatively small.
In the price trend of inkjet printers, there is no situation in which the curve of the laser printer is ups and downs. The price curve below 500 yuan and the price segment of 2000-3000 yuan is inversely proportional. Below 500 yuan, the trend has been decreasing, 2000-3000 yuan. Keeping the upward trend, the magnitude of his two is almost the same. The other price segment curve is still small.
Third, the third quarter of 2009, the price segment of the laser printer for the key price segment
Figure 7 The contribution rate of single product in the laser printer price segment in the third quarter of 2009
Figure 8 In the third quarter of 2009, inkjet printer price segment single product contribution rate
In the quarterly price contribution rate of the single product, the laser printer has a high contribution rate of 1500 yuan or less, which is 0.80%, which is almost the same as the market ratio. The single product of the price range of 1500-3000 yuan The contribution rate is 0.73%, which is also corresponding to the market ratio.
Among the contribution rates of inkjet printers, the high contribution rate of 3.0 yuan or less was 3.07%, the difference from the second was 2.11%, and the others were less than 1.00%. The product contribution rate was directly proportional to the market ratio.
Fourth, the market development summary forecast
As can be seen from this quarter, the low-end spray is still popular with everyone, after all, the price is cheap and the performance is basically good. Because of its better performance than inkjet printers, laser printers will get more users' attention in the future market.
According to the price selection: 1500 yuan or less · 1500-3000 yuan · 3000-5000 yuan · 5000-10000 yuan · 10,000 yuan or more
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