Antique Expression Techniques in Traditional Packaging Design (II)

Fifth, the traditional packaging should also have a modern sense

The era we are currently in has entered the era of highly-developed microelectronics and high-capacity information technology. In particular, since China adopted the policy of reform and opening up to the outside world, many of the world's most advanced cultures have been continuously introduced into China. They have been used by me and integrated with the fine traditional culture of the Chinese nation, and have gradually formed the cultural conditions in this new era of China. . This is an inevitable result of history. The needs of the times. The ideology of seeking new ideas and seeking beauty is shared by people. Only the rhythm and innovation of the times are met. The traditional style of packaging design will have vitality and new artistic conception, and it will be accepted by contemporary people.

Sixth, the most important point is that it will inevitably increase the quality of the designers themselves.

There are two sentences in the painting industry. One is "Kung Fu is out of the picture," and the other is "It is necessary to have both pictorial products and human products." The idea is to have an artistic conception for their own paintings, which can only be achieved if the author himself has a higher level of literary, artistic, and moral quality. This is also important for packaging designers. Therefore, packaging design workers should not have to have more basic knowledge and expertise in design. They should also strengthen their study in literature, art, aesthetics, archeology, religion, science and technology, and political ideology and morals, and widely read the exhibition. To improve one's quality, one can have a more profound artistic conception.

In short, the packaging of traditional Chinese style as a whole is itself an integral part of modern culture. Therefore, while protecting products and selling products, it also enables consumers to learn and learn many history, culture and art, folk customs, and science and technology knowledge through packaging. From this point of view, the traditional style of packaging design is more reasonable, appropriate and accurate use of antique techniques is more necessary and more social and cultural significance.

We are convinced that through the hard work and hard work of the packaging design team and packaging technology and theoretical workers who have grown in size in China, and have continuously improved their levels, our country's traditional packaging design will be presented in the near future. A splendid new scene has yielded more fruitful results and matured.