Liu Guangren, General Manager of Anhua Sanitary Tiles Division
Introducing cost-effective products for new market potential
[Reporter] Dear friends, everyone who came to our elite interview today is the general manager of Anhua Sanitary Tiles. I am very honored to invite you to come here today. It is already spring, and the peak season of decoration is coming soon. We also hope that you as the person in charge of Anhua Sanitary Tiles can tell us about our positioning and expectation of the entire market in this year.
[Liu Guangren] Thank you very much for your attention and support to our Anwar Group. I am able to come to the studio today and I would like to talk to the majority of netizens about some of Anwar’s situation, including preparation for this year.
In 2011, for the home building industry, in general, I think that challenges and opportunities coexist, but opportunities outweigh challenges. Specifically, because of the influence of the country's policy regulation, it may be affected in the second half of the year. However, for the whole year, I think that the industry in 2011 may expand further than last year's market. Anwar also Will actively prepare and respond. One is to make some adjustments to the products according to some national policies. The state has proposed some low-rent housing this year that may develop some products in a targeted manner, or develop some supporting items. We will also make some positive policies in marketing.
[Reporter] Just now you mentioned that we will launch some products in some areas of new market. I want to know, for the new market forces such as affordable housing and two limited housing, have we already invested in the plan and have already implemented it?
[Liu Guangren] At the beginning of this year, we had this plan in January. Now we have entered the product development stage. It should be said that it can be put on the market in April and May this year, and it is still relatively early.
[Reporter] For such a market to launch such a product, will there be some corresponding changes in the corresponding marketing and promotion concepts?
[Liu Guangren] Right. For the low-rent housing projects, some products are introduced, one is to reflect the high cost performance, because it is aimed at the middle and low-tier consumers, one is the product cost-effective requirements. Another one is the concept of low carbon, energy saving and environmental protection.
“Hand in hand†advocates low carbon consumption and environmental protection decoration
[Reporter] mentioned low carbon and environmental protection. This year, our Anwar brand and the network are also jointly doing this concept of hand-in-hand advocated low-carbon and environmentally friendly life. What does Anwar think about advocating a low-carbon, environmentally-friendly lifestyle?
[Liu Guangren] It should be said that Anhua sanitary ware and ceramic tiles have always attached great importance to the concept of water conservation and environmental protection. One is that when we design and develop products, we design and produce them according to the national water-saving and energy-saving products. Another, bathroom products are consumer facilities, and we continue to improve the function of bathroom products. Try to meet the national water-saving products requirements. At present, the toilet we developed can basically achieve a displacement of 2.8 liters and 4.2 liters, which is the leading level in the domestic industry.
[Reporter] In the field of sanitary ware, water conservation is advocated. Is there a low-carbon manufacturing concept in ceramics, or the use of new processes? Are there any new ideas in this regard?
[Liu Guangren] In the aspect of ceramic tiles, we are constantly running through low-carbon and energy-saving products to reduce the energy consumption of production. There is also a process equipment for products, and we are constantly adopting new equipment and processes. . The energy consumption of our products' tiles is reduced by more than 10%, which aims to reduce material consumption and energy consumption.
[Reporter] Immediately 3.15 is coming, every spring decoration is the most important first battle. I want to know if the Anwar brand launched a promotion to consumers this year, including the launch of a new marketing concept?
[Liu Guangren] 3.15 is the first sales peak of the year. This year, a campaign called “Touching 365, Affordable 3.15†was proposed. Touching 365 is our service brand concept. We provide satisfactory services to our customers through our three stages of pre-sales, sales and after-sales, six commitments and five guarantees. Through the 3.15 Consumer Rights Protection Day campaign, more consumers will be able to make the price more affordable, allowing more consumers to experience using our products.
[Reporter] Ok, thank you, Mr. Liu for providing us with some good comments and suggestions. Just now you mentioned that we have some new goals in terms of channel, marketing and sales. We also pay attention to and look forward to The Chinese brand can achieve a better result. Thank you, Mr. Liu.
[Liu Guangren] Thank you.
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