Recently, according to a “3.15 Home Consumption Hotspot Survey†conducted by a website, quality and service are the two major concerns of consumers in the process of household consumption. In the process of purchasing home building materials, most consumers have encountered problems such as the introduction of the guides and the actual situation of the products, the existence of a large amount of moisture in the product price, and counterfeit brands or products, resulting in environmental indicators during the use of household products. Failure to meet the standard, product quality is unqualified, and raw materials are not qualified, causing series of problems.
On the occasion of the upcoming “3·15â€, in order to make consumers feel at ease in the process of home consumption, the Changsha Evening News and Changsha City Housing and Urban-Rural Construction Committee will host the “Home Furnishing Purchaseâ€. start up. The mainstream authoritative media has supervised the whole process, and the service and product quality have been the core activities of the event. In just a few days, the event has been recognized and sought after by more than 100 owners.
A 80% of consumers choose large home stores
"The decoration is less than half a year, the walls are cracked in many places", "the floor is moldy for no reason", "the glue bought by the decoration is like water, no sticky"... Near "3·15", this kind of household consumption complaint has become more For frequent.
According to the Provincial Interior Decoration Association, the number of complaints in the home building materials industry in 2012 was lower than that in 2011. While the awareness of consumer protection was increasing, the concept of consumption was becoming more mature and began to learn to compare choices. 80% of consumers have chosen a nationwide large-scale chain home building materials store after encountering the safety of home building materials consumption. Because of the product quality and after-sales service, large stores have absolute protection.
B shuffling acceleration, the store from the price to the fight service
It is reported that following the official launch of the “Three Guarantees Period extended to three years†on March 2, the actual family will carry out special activities during the “3·15†period. Consumers can participate in the appreciation of stored value of 15% and the full 3000 yuan. And furniture "trade-in" subsidies 5% and other activities. From now until March 17th, consumers can apply for the stored value card at the Changsha Jinyuan Store and Gaoqiao Store General Service Desk and pay the stored value. They can also recharge and spend at the time of payment. The amount of payment will be increased by 15%. During the event, when customers purchase furniture goods, they can apply for the old furniture to be handed over to the actual home for recycling. The home is actually subsidized according to 5% of the amount of new furniture purchased by the consumer.
“In the past two years, the industry has accelerated the reshuffle. Although the home building materials market in 2013 has recovered, the competition is still very fierce. How to rational and healthy development, service upgrade has become the core point of the efforts of major home stores.†Fighting the price to fight service, the home building materials industry is benign development. Take the national home building materials circulation predators as an example. In 2013, it was designated as “service yearâ€, “first paymentâ€, “green environmental protectionâ€, “no reason to return within one monthâ€, “the same price of the same brand goodsâ€. The first six services in the industry, such as “zero delay in delivery and installationâ€, will continue throughout the year.
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