1. Adhere to family management
Since its establishment in 1875, the number of employees at the Audemars Piguet watch factory has never exceeded 430 and has always pursued family management. Audemars Piguet has always adhered to the traditional family watchmaking. Today, the fourth generation heir Jasmine Audemars has served as the chairman of the board of directors and is responsible for managing the family business for more than 140 years.
The Audemars Piguet watch factory also does not have a production line, the reason is to let the master understand that what they complete is a piece of art, and the watch is spiritual and life.
2. The origin of the Royal Oak
The Royal Oak as the mainstay of Audemars Piguet, its appearance was considered a deviant in the social background at that time. The Royal Oak was born in 1972, when the whole world was paying attention to lunar exploration and hippie. In terms of watches, the quartz crisis is intensifying, and traditional watches have lost themselves.
At this time, Audemars Piguet wanted to create a steel mechanical watch that was more expensive than a gold watch. The designer of the Royal Oak, Jero Zunda, is a jewellery student. The Royal Oak case he designed uses a brushed, polished, and matte mixed process. Previously, it was only used on precious metals like gold.
For accessories like screws, he made it in platinum and used only the simplest polishing. It must be emphasized that the Royal Oak is a pioneering work of modern luxury sports watches. The entire history of watchmaking can be divided into two sections from the Royal Oak. At the same time, Royal Oak created the myth that "steel is more expensive than gold", not only because of its design, but also because of its craftsmanship. Royal Oak was so successful and important that Audemars Piguet even considered it as an independent brand. 3. The first perpetual calendar of modern significance In addition to the Royal Oak, Audemars Piguet's perpetual calendar is also its gold signature. Although the perpetual calendar function has a history of hundreds of years, the perpetual calendar in the modern sense was invented by Audemars Piguet. It is also the only watch factory that produces perpetual calendars in a certain historical period.
4. Ultra-thin movement
Audemars Piguet's ultra-thin in the creation of basic functions of the movement is also a record keeping project of Audemars Piguet.
After that, in 1960, the world's thinnest women's watch movement; in 1967 (at that time), the world's thinnest self-winding movement 2120, only 2.45 mm thick.
The world's first self-winding instantaneous date movement (thickness 3.05 mm) in 1970; the world's thinnest perpetual calendar automatic movement 2120QP (thickness 3.95 mm) in 1979 and the world's first and The thinnest self-winding watch (thickness 4.8 mm), these records have not been gradually broken until the 21st century.
5. Three-question function <br> Audemars Piguet has always broken its own rules and challenged its own records in the development of watchmaking technology along the way. In 1892, the world's first wristwatch with minute repeater function was developed.
Then in 1915, he broke his record and created the world's thinnest five-minute timepiece structure, with a total of 250 parts, a total of 75 screws, and a watch movement with a size of only 7 divisions (about 15.8 mm).
When you explore Audemars Piguet carefully, you will find that it is a surprise everywhere. The confidence of the top brands makes its steel models can be sold more expensively than precious metals. As for the value, local tyrants generally do not consider such issues. I have to ask if it is enough ~
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