In 2010, it was an extremely contradictory year for consumers who bought furniture. On the one hand, the number of independent furniture stores around the traditional furniture city has increased, providing more purchase channels for people; on the other hand, the southern furniture collectively enters Beijing to enrich the furniture market, making the product style and category more yuan; Many cold furniture manufacturers have turned to the domestic market. The newly emerging European and American style furniture has made everyone unable to distinguish between good and bad. More active and original furniture has been unveiled, which has drawn people's attention to more interesting places...
There are more places to buy, more styles to choose from, and more individual designs that can be seen. In 2010, for ordinary consumers, the speed and quantity of buying furniture has come down. The insiders analyzed that the taste of consumers has been upgraded due to the broadening of their horizons. The colder the market, the more they will not blindly learn and learn to "select the best."
The furniture brand will either be shot down on the beach by the “post wave†or it will speed up the pace. When the market downturn faced "life and death choices", many furniture companies chose to upgrade in desperate circumstances. From design to quality to marketing, it is clear that we can foresee the future progress of Chinese furniture brands.
Furniture products that lack design content gradually fade out of sight:
Judging from the sales rankings of the public stores, some furniture brands that have been in the forefront of sales in previous years have disappeared due to lack of product connotation, serious homogenization and single sales channels, or are caught in the unexpected "trick". It can be seen that the scenes of blindfolded furniture that can be sold a few years ago are gone forever, and the market's consumption awareness and appreciation level are rapidly upgrading.
In 2010, home furnishing stores and independent stores were more and more open, and the furniture brands were either innovated or inundated with “post-wavesâ€. The clear features and one-stop service almost became indicators of survival and development.
Liu Chen, secretary general of the Beijing Branch of the Beijing Market Association, once said that furniture is not as evergreen as a large value consumer durable. The regulation of real estate and the improvement of people's consumption awareness may have a certain impact on sales volume, but it will become a helper to promote industry reshuffle and upgrade. As long as the enterprise strives to improve itself in terms of features, services and cost performance, the "failure period" will soon pass.
The “energy-saving and money-saving†type of furniture has a greater appeal than the style:
2010 is a crucial year for the furniture industry to move towards low carbon. It is cut down in a controlled manner, targeted and efficient, and everyone is working hard to achieve “low carbon productionâ€. Nowadays, we can complete the purchase of Qumei, Kohler, Cobo Boloni and other furniture brands on the network platform without going to the physical store; the small space has a completely personalized and transparent brand like Feimei and Elvis. Provide services; want to save time and effort, worry, super comfortable, high, still home and other furniture and building materials companies can also decorate and decorate the body...
Whether it is online sales, customized services, or “complete homeâ€, it is a form of “energy saving and saving moneyâ€. Everyone is afraid that if they don’t get along with low carbon, they will have the meaning of “contrary to the trendâ€, and these are either active or Passive changes and upgrades have also made low-carbon stereoscopic marketing effective.
Low carbon is a trend and a manifestation of social responsibility. For consumers, although there are many ways to achieve low-carbon in the purchase of furniture, but its "actual effect, how long it can last" has become a problem worthy of discussion and attention.
Clear style service complete brand independent store gains more recognition from consumers:
Consumers don't have to go to the store to go shopping all day, and they are in the furniture showrooms with serious homogenization and unclear features. This year's large number of independent furniture brand stores are welcoming and offering more professional products and service attitudes. Qumei Furniture focuses on the original five independent stores for the regional population; in addition to Huamao and Wangjing Fangheng, Harbor House brings new American style to Blue Harbor and Financial Street this year; strong furniture puts modern plates and software In one, we will open 6 large stores in Shijingshan, Tongzhou and Changping; the first independent store in the vicinity of Dazhongsi, the top 100 will also open the door to welcome guests early next year...
Throughout the above furniture brands that have embarked on independent store roads, it is not difficult to find that their success may infiltrate the original design into the product, or use the maverick new American style to embrace the people, or have a wide variety of product categories and production lines. However, the industry believes that the independent opening of furniture brands is a trend, but now most domestic companies are getting more secure sales. It can be seen that opening a store to open an independent store is not a matter of thought. It is better to have a single day of fighting, and it requires careful consideration and preparation.
Southern furniture goes north to the capital to let consumers taste more:
Undoubtedly, plate and solid wood furniture is definitely the highlight of Beijing's home consumption. The good news is that this year's consumer groups have more options. From the round Fangyuan, Jinfuxuan, Yige to pure Mediterranean and other southern furniture brands in the Beijing market awareness gradually improved, to the Guangdong Furniture Beijing headquarters base "Longfeng House" during the May 1st to enter the Shilihe home street, the confidence of southern furniture And ambitions are everywhere. For the northern consumers who have been "dead" in Beijing for several years, more choices are also good. However, at the beginning of the year, the northern furniture companies collectively made a high-profile appearance at the Guangdong Furniture Fair. It is not difficult to smell a trace of "gunpowder". In 2010, North and South Furniture began to formally compete in Beijing.
The furniture in the north is “extensiveâ€, but it is willing to spend more energy on the control of terminal services; the “fine†furniture in the south is more or less in the terminal services and channel construction. In fact, the positive confrontation between North and South furniture is a good thing for both the development of the industry and consumers. On the one hand, it promotes the collective progress of Chinese furniture, and on the other hand, it brings more flavors to consumers.
Exports to domestic sales have increased the "cheap" European and American furniture to make people shine:
Since 2009 to 2010, the economic crisis has made many Chinese factories that provide furniture processing and manufacturing for European and American countries facing the downturn. The number of furniture products that entered the people’s sights under the banner of “export to domestic sales†gradually increased. First, the unified wood industry started the American-style furniture domestic sales business in Madiankai, and then Yazhen Furniture, FFDM Home, Fuyi Home, "Home Box" is equal to North Real, West Fourth Ring, Wangjing and other places. They are either less than half price arrogant or launch low-priced packages, which makes consumers who have the demand for European and American furniture feel confused: Is the quality of export-to-domestic furniture better? Is the price/performance ratio of imported furniture lower than that? Pure domestically produced European and American furniture is more reliable, or is it more advantageous to switch to domestic sales?
Industry experts have said that exports to domestic sales are also divided into different situations, and cannot be said in a word. Among them, some enterprises that have been blocked by exports have indeed started their domestic sales business, and there are also small workshops that “fishing in troubled watersâ€. Import, domestic, fake imports, exports to domestic sales, with the export-oriented furniture companies returning to the domestic market, the fog of the furniture industry will continue until next year.
"Chinese original" is getting better and better to open up people's home life ideas:
4 Moon Phase Milan Furniture Fair, marched into Frankfurt in August, and was invited to enter the Paris Home Furnishing Expo venue in October. Looking back this year, the voice of Chinese original design teams participating in international exhibitions has come and gone, and some of the mainstream furniture brand exhibition halls can also see more products led by domestic designers. In such a period when the consumer environment is not ideal, in order to put aside the "plagiarism" hat, in order to let the people use the "Chinese label" home products as soon as possible, many people are working hard.
Song Tao, the founder of the self-made society, organized the China Designer Brand Alliance to build a display platform for the original furniture creators; Liu Li, the head of Liu Liu Furniture, used his own funds and contacts to help the designers with strength and financial resources complete the proofing production; Zhao Ruihai, the president of Midea Furniture, introduced the works of pure Chinese original designers into his own production line, and used the brand advantage to reduce costs, allowing consumers to enjoy the real “domestic original furnitureâ€...
Sanlitun village, 798, and COFCO Plaza, there are indeed many places where you can buy original furniture. According to industry insiders, how to market and “innovate†“original†is still a problem that will continue to face in the future.
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