The cabinet industry has to take the road of product price transparency

At present, the competition in the cabinet industry is fierce, especially the price of products is chaotic, either high or low, so that consumers feel like "water in the moon." The chaotic market situation has intensified consumers' desire for the cabinet industry to speed up the reshuffle and eliminate some unqualified cabinet companies and products, especially the irregular operation of the price, and also a healthy and orderly environment.

In fact, the cabinet products began its "value-added journey" from the factory. It is true that as the raw materials, transportation costs and labor costs continue to rise, the production and distribution costs of cabinet products will rise, so it is difficult for consumers to obtain a uniform market price from dealers. The cabinet products will end the trip with a fare increase from every point after leaving the factory, and then be transferred to the next level. When it reaches the consumer, it is naturally a very "moist" product.

There are also many factors that lead to price differences in the cabinet products themselves, especially in terms of product texture, function, color, style, etc., which will directly lead to different final selling prices. Cabinet products are like other consumer products. The current popular models are naturally expensive, and outdated products are treated in a special way. In order to attract popularity, many dealers are unpredictable in launching their own discounts, but experts are calling on dealers not to use discounts to deceive consumers.

The industry insiders wrote a small editorial on Jiuzheng Building Materials Network: "The transparency of product prices is an inevitable trend in the development of the cabinet industry in the future." Cabinet products, like other non-standardized products, are inevitably grayed out by distributors during the sales process. These are the reasons why the standardization of cabinet prices is difficult to achieve. Faced with the inevitable price opacity in the field of cabinet circulation, many cabinet manufacturers Start exploring some new models. At present, the common way in the market is to help the company to minimize the intermediate circulation of products through the operation mode of the direct store, and to be more competitive in terms of price competition.

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