Scan code payment, NFC payment, Apple Pay... With the outbreak of mobile Internet, payment methods are becoming more and more dazzling, mobile payment has penetrated into various subtle life scenes, payment methods have changed, traditional POS machines face the challenge. At the same time, merchants need to manage their stores through intelligent POS machines. In 2014, the first intelligent POS machine was launched, and then it began to develop at a high speed. It is understood that as of now, the penetration rate of intelligent POS machines in the entire POS machine has exceeded 1%. Industry insiders expect that with the further increase in mobile payment penetration, the proportion of smart POS machines in the entire POS machine will increase rapidly.
The traditional POS terminals in the market in the next few years will gradually be replaced by smart POS. According to industry analysts, the penetration rate of smart POS will exceed 50% within five years.
From 2009 to 2015, the scale of China's non-cash transactions and the scale of mobile payment transactions have increased significantly, and explosive growth has been achieved in 2015. From 2010 to 2015, the scale and proportion of China Mobile (3G/4G) users continued to rise. As of 2015, the number of 3G/4G users reached 790 million, accounting for 60.1%, and 87.1% of consumers said they used mobile payment.
On the other hand, the application scenarios continue to expand, and traditional industry payment channels such as e-commerce, airlines, and games are rapidly shifting to mobile terminals. Internet financial product transactions have also become one of the important application scenarios for mobile payment. O2O and daily retail consumption have also begun. Implemented by mobile payment. Therefore, traditional POS machines are no longer able to meet the requirements of the new trend.
In addition, new policy regulations will also help promote smart POS. On March 18, 2016, the National Development and Reform Commission issued a new regulation for bank card processing fees, which significantly reduced the level of fees. For example, the service fee for the catering industry was reduced by more than 50%, and the department store industry was reduced by more than 20%. This fee rate adjustment was interpreted by the industry as a counterattack against the two-dimensional code lineup. As rates decrease, more merchants are willing to access POS machines, not to mention smart POS machines that combine scanning code and card swipe functions.
What is the difference between smart POS and traditional POS? Why are merchants more willing to choose a smart POS machine that integrates multiple service functions into one?
Closed VS open
Traditional POS
Usually, the traditional POS we see is generally closed, cannot be effectively associated with other devices, and does not have many means of communicating with peripherals. It is a specialized terminal for independent cash register systems.
Smart POS
The intelligent POS is open and can be easily connected with the cash register system, the ERP management system, and the member system to realize the information linkage between different systems, help the merchant to better establish data communication, reduce the business cost, reduce the manual error, and enhance Internal control services, etc.
Single service VS diverse service
Traditional POS
Traditional POS is limited by factors such as low hardware configuration, different software and hardware development platforms of various manufacturers, and low communication speed. Generally, it is limited to payment industry applications, and it is difficult to load other industry applications.
Smart POS
The intelligent POS hardware configuration is high, the Android operating system + HTML5 development mode, with the imagination space for loading more services, can meet the various business needs of many industry users, and can provide users with a comprehensive solution.
Upgrade trouble VS easy to upgrade
Traditional POS
Traditional POS adopts closed self-owned embedded operating system and application programs, and different brands of products and software are incompatible with each other. When upgrading the application, the traditional POS of different brands requires each manufacturer to develop an application, which has a large verification workload and high development cost.
The traditional POS terminal adopts the remote upgrade of the TMS mode. Due to the large differences in software and hardware between the manufacturers, the complexity of management, the slow communication speed of Modem or 2G, etc., the upgrade success rate is low and the effect is not good. At present, it is mainly based on manual manual upgrades, which requires professional maintenance personnel to upgrade to the terminal location, and the operating cost is extremely high.
1. Traditional POS limitations
a, system upgrade is more troublesome, involving terminal support, communication messages, POSP, and so on.
b. Poor support for non-standard financial business
c, the terminal interaction is poor, the operation is more troublesome
d, integration with other business systems of the business is more troublesome
2, the advantages of smart POS
Smart POS is generally based on Android system customization. It can be understood that smart POS itself is a full-featured Android machine, so smart POS basically avoids some limitations of the above intelligent POS.
3. Based on intelligent POS-derived service model
3.1 intelligent cash register
In addition to the traditional cash register cash register, print ticket, scan code and other functions, smart POS also provides:
Integrated payment solution: Support multiple payment methods, including cash, credit card, scan code payment (WeChat / Alipay), third-party account payment, etc.
Member Management (CRM) features: including membership cards, various coupon management, membership maintenance and other functions.
Marketing Management: Advertising, Flyer, Promotion Management
A variety of convenient services: including mobile phone recharge, credit card repayment, bus card recharge and so on.
Smart POS+ Cloud SME SAAS Service + Open Platform is aimed at the basic services of small and medium-sized businesses. It helps small and medium-sized businesses to open stores quickly through smart POS+ cloud SAAS service. include:
a, invoicing
b, accounting bookkeeping / online tax filing, etc.
c. Member Management (CRM)
d, public comment, the US group and other group purchase website group purchase voucher
e, mobile internet e-commerce platform and marketing service platform
f, terminal merchants selectively built-in APP, store and other software applications
3.2. Big data service based on intelligent POS
a, on the C side: With the member information, you can tap the user's preferences, personalized recommendations based on the so-called scene
b. For the B-end: After the merchant transaction data, you can do business such as credit, credit, factoring, etc. 3.3 Help the financial institutions such as banks and UnionPay to carry out marketing activities and maintain the cardholders.
The more common industry applications currently include:
Payment industry applications: swipe, NFC, scan code, fingerprint, brush face, etc.
Small and micro-business applications: cash register, bank card payment, invoicing management, group purchase coupon write-off, take-out orders, business analysis, financial statements, self-service marketing, etc.
Chain store applications: cashier, bank card payment, invoicing management, order management, membership management, group purchase coupon write-off, take-out orders, business analysis, financial statements, self-service marketing.
Tobacco store applications: cash register, bank card payment, ordering, invoicing management, etc.
Hotel self check-in: self-service reservation (mobile app), self check-in, self-checkout, etc.
Convenience services: payment, recharge, financial management, electronic mall, ticket purchase, public donation, etc.
Self-service terminals in the banking hall: personal financial business, wealth management products, intermediary business, advertising, etc.
Compared with traditional POS, smart POS is more in line with the trend of the times, with a number of service needs that can meet the merchant's collection. As mobile payment penetration increases, the proportion of smart POS machines in the entire POS will increase rapidly, eventually replacing traditional POS.
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