Talking about Several Basic Laws of Plane Design

Negotiations with the agent's boss that day, boss asked me, you tell me, as a graphic designer, what is the most basic technology? I don't have time to think and say three things:

First, color

Second, layout

Third, express the theme

Today I am very annoyed. When I come back home and turn on the computer, I want to write a few laws on graphic design with my handwriting. I do not know if it is my own law.

First, pay attention to the font. Whether sign or typesetting. As a sign, sometimes graphics are secondary. Fonts can help you solve many problems, study hard, and master the design of your fonts.

Second, it is still a font. Everything can not be separated from the layout, all layouts are inseparable from the font. As the most outstanding representative of Oriental culture - Chinese font, you have to ponder. In the beginning, you had better think of whether it was an Arial or a black body. In special circumstances, you should consider whether to use fonts other than the two major fonts. Simply put, the Song is very rigorous, very dignified, and very honorable; it is bold, very modern, very neat and simple. Second, the font spacing is preferably less than the regular spacing. With "0" as the standard, you'd better take "-50", which can be applied to the layout of the title font, as a large area of ​​the main layout, also need to slightly reduce the font spacing, sparse spacing not only can not complete the task of easy reading Instead, it will make the eyes tired. Grasp the difference between "compact" and "sparse." In the end, the height of the font, preferably pressed, is squashed, so that the Chinese characters look more like Chinese characters. The right thing to say is that it might be worth trying. It is a very simple process.

Third, layout. If you do not have enough skill or time, it is best to use a safe typesetting method. Remember, in commercial design, don't try to exaggerate the jumpy format. The more time it takes to produce excellent works that look more and more messy, the more time you need, the more solid skills you need to construct, and the more you need to deal with all that has emerged. Details, and to create more details. In a plane, the distance between two elements can be extended to infinity, but you must have enough strength to keep them out of bounds. The more chaotic, the harder it is, not the other way around. I emphasize commercial design, this is for your safety, because the customer is paid, if your skill is still shallow, do not take risks. A simple test is that there are two dots on a white paper. Think about it. How to deal with the size and distance of two points can make the paper appear to be tight and will soon break? If you can create such a vision, you can create complex layouts.

Fourth, to return to the "steady" layout, the most important point is: rhythm. What is rhythm? Because of the difference, all produced rhythms. Contrast, contrast, no matter whether it is the area, the color, or the structure, don't be the same, and don't be different. Otherwise, there will be no rhythm. You can use the melody of notes to understand the "rhythm" in your composition.

Fifth, color. If you want to improve, try to abandon the orthodox red yellow blue green. The feeling of color basically depends on talent. But it can also be cultivated. If you love watching movies and pay more attention to the movies of the masters, look at the colors in them. Take the common case, look at Wong Kar-Wai's movies, each of which is a color science. What is the color in graphic design? Color is not red, yellow, blue and green. Color is emotion. The selection and modulation of each color is the expression of every mood. So, the most important point is that you must be a very emotional person. Ha ha. I just thought of these things, and I will add them later.